{"id":31503,"date":"2021-01-13T10:12:32","date_gmt":"2021-01-13T09:12:32","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/adv-formats\/policy-creativita\/"},"modified":"2026-04-15T21:46:43","modified_gmt":"2026-04-15T19:46:43","slug":"creativity-policy","status":"publish","type":"page","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/adv-formats\/creativity-policy\/","title":{"rendered":"Creativity Policy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<style>.ld_spacer_69fbff962253e{height:140px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff962253e\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69fbff96228b0 h6{font-size:12PX;font-weight:600;letter-spacing:0.2em;color:#de1e63;}.ld_fancy_heading_69fbff96228b0 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_69fbff96228b0\">\n\t<h6 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <a href=\"https:\/\/www.italiaonline.it\/iol-advertising\/en\/adv-formats\/\">ADV FORMATS<\/a><\/span><\/h6><\/div><style>.ld_fancy_heading_69fbff9622e10 h1{font-size:70px;color:rgb(0, 0, 0);}.ld_fancy_heading_69fbff9622e10 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69fbff9622e10\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"70px\",\"minFontSize\":\"40px\"}'><span class=\"ld-fh-txt\"> Creativity Policy<\/span><\/h1><\/div><style>.ld_spacer_69fbff9622fb8{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9622fb8\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Provision Terms&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23de1e63&#8243;]<style>.ld_spacer_69fbff96230be{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff96230be\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_column_text]Send all creatives to Italiaonline Traffico and\/or any third-party service as described in the format specifications:<\/p>\n<ul>\n<li>Within 3 working days for all adv formats.<\/li>\n<li>By Wednesday morning for campaigns starting on Saturday, Sunday, or Monday.<\/li>\n<\/ul>\n<p>Failure to follow these instructions may result in delays in creativity publication.[\/vc_column_text]<style>.ld_spacer_69fbff962319f{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff962319f\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_separator][vc_custom_heading text=&#8221;Sending Policy&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23de1e63&#8243;][vc_custom_heading text=&#8221;Order ID and description in the e-mail subject&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;]<style>.ld_spacer_69fbff9623287{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9623287\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_column_text]<\/p>\n<ul>\n<li>The Italiaonline Traffico Team will send an email to the advertiser at the beginning of campaign processing, requesting creatives. The emial subject should include the Italiaonline order ID followed by a brief description (e.g., LB_012345 \u2013 Advertiser Name \u2013 Product Name \u2013 Month Year).<\/li>\n<li>Please retain the order ID and description in subsequent communications to ensure proper handling of the order.<\/li>\n<li>If the advertiser does not have the order ID or contacts Italiaonline directly before receiving the Traffico team&#8217;s email, please use the following format in the mail subject: Advertiser Name \u2013 Product Name \u2013 Month\/Year.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<style>.ld_spacer_69fbff9623369{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9623369\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_custom_heading text=&#8221;What to send by email&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;]<style>.ld_spacer_69fbff9623452{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9623452\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_column_text]In addition to the above-mentioned email subject and the materials specified in the ad format specifications, please include the following elements in any communication:<\/p>\n<p><strong>DISPLAY<\/strong><\/p>\n<h4>Creativity files:<\/h4>\n<ul>\n<li>Images, animations (*.jpg, *.gif, etc.) already optimized for delivery.<\/li>\n<li>Do not send source files (*.psd, etc.): Italiaonline does not modify the creativities.<\/li>\n<\/ul>\n<h4><\/h4>\n<h4>Tracking:<\/h4>\n<ul>\n<li>Landing page destination URL or click command.<\/li>\n<li>Tracking pixel in safe mode (if required and compatible with the format).<\/li>\n<\/ul>\n<h4><\/h4>\n<h4>Redirect:<\/h4>\n<ul>\n<li>Italiaonline uses DFP (DoubleClick for Publishers) Ad Server. Redirect Campaigns require tags with macro (anti-caching and click) suitable for DFP. Alternatively, provide instructions to customize the tags to ensure anti-caching and clicks logging on DFP.<\/li>\n<li>If the advertiser wants to use DFA (DoubleClick for Advertisers) tags, send both JavaScript and Internal Redirect versions.<\/li>\n<\/ul>\n<h4><\/h4>\n<h4><strong>DEM<\/strong><\/h4>\n<p>Italiaonline uses the <strong>mappEngage<\/strong> platform.<\/p>\n<ul>\n<li>Always attach HTML with absolute path for images.<\/li>\n<li>For DEMs with customer internal tracking, in order to ensure accurate counting of clicks and impressions, replace the anti-caching parameter or [timestamp] with mappEngage primary key &lt;%${ecm:random(1, 1000000000)}%&gt;\u00a0\u00a0\u00a0 ecm:process=\u201dfalse\u201d.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<style>.ld_spacer_69fbff9623525{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9623525\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_separator][vc_custom_heading text=&#8221;General specifications&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23de1e63&#8243;][vc_custom_heading text=&#8221;Number of creatives for each advertisement&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;]<style>.ld_spacer_69fbff9623602{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9623602\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_column_text]<\/p>\n<ul>\n<li><strong>1 for the following formats<\/strong>:\u00a0 Billboard, Brand Header, Brand Lift, Companion, Companion Maxi, Crispy Skin, Full Domination, Full Domination, Interstitial APP, Interstitial, Login Storytelling, Login Video, Masthead Video, Masthead Mobile Video, Masthead Responsive, Maxi Video, Mobile Interstitial, MPU Video, Parallax Statico, Preroll, Preroll Plus, Prestitial, Sticky Footer, Superleaderboard, Vertical Video, Welcome Responsive, Wide Dominator Video. Per tutti i formati gestiti da Sizmek \u00e8 prevista una sola creativit\u00e0.\u00a0<strong>For all formats managed by Sizmek, only one creative is required.<\/strong><\/li>\n<li><strong>1 to 3 for the following formats<\/strong>: Image Banner, Login Responsive, Masthead Mobile, Parallax Video, Pull Banner, Pull Banner Store Locator, Quantum, Skin, Slink, Welcome.<\/li>\n<li><strong>1 to 5<\/strong> <strong>for all the other formats<\/strong> (except for DEM).<\/li>\n<li><strong>6<\/strong>\u00a0<strong>for the format<\/strong> <strong>Cover+Native <\/strong>format<strong><br \/>\n<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text]<style>.ld_spacer_69fbff96236d1{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff96236d1\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_custom_heading text=&#8221;Creativity weight&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;]<style>.ld_spacer_69fbff962379b{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff962379b\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_column_text]Adhere to the maximum weight reported in the specifications. In exceptional cases, an increase may be agreed upon, but it should not exceed 10%.[\/vc_column_text][vc_custom_heading text=&#8221;Self-hosted deals&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;]<style>.ld_spacer_69fbff962387a{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff962387a\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_column_text]No delivery criteria are allowed for self-hosted deals.[\/vc_column_text]<style>.ld_spacer_69fbff9623942{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9623942\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_custom_heading text=&#8221;DEM Optimization&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;]<style>.ld_spacer_69fbff9623a16{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9623a16\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_column_text]DEMs sent by Italiaonline are optimized for proper viewing on webmails (both Libero and Virgilio) through the most popular browsers (Internet Explorer, Firefox, Google Chrome) and main email clients.[\/vc_column_text]<style>.ld_spacer_69fbff9623adc{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9623adc\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_separator][vc_custom_heading text=&#8221;Compliance&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23de1e63&#8243;][vc_column_text]Creatives must conform to the General Conditions of Contract and Italiaonline Policy. Otherwise, they will be returned to the sender with a request for correction. <strong>This may result in delays in creativity publication.<\/strong>[\/vc_column_text]<style>.ld_spacer_69fbff9623b9e{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9623b9e\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_separator][vc_custom_heading text=&#8221;Certification&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23de1e63&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Italiaonline publishes only previously certified creatives. If the advertiser uses third-party platforms, they must verify with Italiaonline that the creative has been certified by Italiaonline with the platform used.<\/li>\n<li>For any information, the publisher can contact their Sales Account reference.<\/li>\n<li>Any new certification requires variable technical times depending on format complexity and the number of requests already in progress.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<style>.ld_spacer_69fbff9623c75{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9623c75\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_separator][vc_custom_heading text=&#8221;Approval and Responsibility&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23de1e63&#8243;][vc_column_text]Italiaonline reserves the right to refuse and\/or remove any creativity provided by the advertiser, which must comply with all applicable laws, including the Consumer Code (Legislative Decree No. 206\/2005), the Consolidated Act on Radiotelevision (Legislative Decree No. 177\/2005), and the Code of Conduct of Business Communication. The advertiser shall indemnify Italiaonline against any third-party claims concerning the creativity published online.[\/vc_column_text]<style>.ld_spacer_69fbff9623d35{height:140px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fbff9623d35\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Provision Terms&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23de1e63&#8243;][vc_column_text]Send all creatives to Italiaonline Traffico and\/or any third-party service as described&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":31789,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"class_list":["post-31503","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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