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Vertical Video

italian specs

The Vertical video format delivered in Redirect by third-party services.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Italiaonline uses Sizmek (ex MediaMind) service. Upload creativity on Sizmek platform, then send confirmation by email to the Sizmek support with traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy,  at least 3 working days before publication. If you prefer to use a different third-party service, provided it is certified by Italiaonline, send tag to traffico@adv.italiaonline.itand Italiaonline Sales Account (always 3 working days before). In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Demo
Template

Available On

Libero Home Page, Libero Mail, Libero Tecnologia, Virgilio Mail, Virgilio Motori, Virgilio Notizie, Virgilio Sport, QuiFinanza, SiViaggia, Supereva

Specifications

The Ad starts with an autoplayed video – muted by default – and at the end of video it will display a last frame image. Users could also replay video through aspecific button.
Our template supports retina display images, we strongly encourage you to take advantage of it in order to enhance images quality on high resolution monitors (i.e.smartphone, macbook, etc)

1) Produce banner assets

– Rich Media templates:

This buildguide comes with some ready-to-go templates with the most popular dimension: 300×250, 300×600, 970×250, 320×480.
If your desired dimension is not listed here, you can easily customize the Ad aspect, if you need support please contact it-creative@sizmek.com.

– Replace template files with your campaign assets:

Creative assets are located in AdditionalAssets folder, make sure to replace assets with same dimension/name as for the template. You also need to replace the backup image located at top-level template root folder.

Note: Our templates support retina displays: you can use 1X, 2X or 3X images. (e.g. for 970×250 background image you can choose between: 970x250px (1X) image, 1940x500px (2X) image or a 2910x750px (3X) image).

– (Optional) Edit setting.js file:
If you need to change video and/or last frame dimension/position you can edit the setting.js file which contain Ad these variables:

– videoPlayer_CSS
– videoLastFrame_CSS
– videoControllers_CSS
– videoControllers_Buttons_Dimension_CSS
– videoControllers_CSS_onVideoEnd

– TEST your Rich Media Video Ad in local:
Open index.html file in your browser and check your creative format before upload to Sizmek platform.

2) Create Ads – Choose one of these procedures:

– Blank Ad

1. Compress your template assets to a .zip file. Max size allowed 4MB. Zip file must contain the backup image.
2. Login in Sizmek platform, from the main menu, select Creative > Ads.
3. From the toolbar, select New Ad > Blank Ad.
4. In the Creative Assets section, click Workspace Folder > Assign Asset, upload and select your .zip file (it will become a Workspace Folder).
5. In the Ad Name field, type a unique name for your ad.
6. Save your Ad

– Build Ads in Bulk:

If you have multiple ads to load at once and you want all of their assets in the same folder, you can use the Ad Creation Wizard.

1. Login in Sizmek platform, from the main menu, select Creative > Ads.
2. From the toolbar, select New Ad > Ad Creation Wizard.
3. Select an existing folder, or create a new folder to use for the ads. Then, drag the relevant .zip (Workspace) files/static image files to this folder. Sizmek Ad Suite checks each file.
4. Click Build Ads.
5. You can now view and modify your ads’ settings (name, format, and default image). In addition, the ads’ physical sizes appear.
6. Click Next and review your ads.
7. Click Done

3) Ads delivery, Q&A

1. From the main menu, select Creative > Ads.
2. Select your Ads and click on Copy IDs. This will copy all the IDs to the clipboard.
3. Send Ads IDs to it-cs@sizmek.com

Link and tracking

Link

URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

Documentation

CREATIVITY POLICY
See all ADV formats