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Masthead Mobile Video

italian specs

This format is managed in Redirect by Third Party Service.
Italiaonline uses the Madvertise service.
All redirect creatives, including tracking pixels, must be provided in https. Any material NOT https will be excluded from delivery.
Send creatives by mail to, with and Account Sales Italiaonline in copy at least 3 business days before the publication. In the subject of the mail, indicate order ID and description ID (Ex: LB_012345 – Advertiser Name Product Name Month / Year); in the absence of the order ID, indicate the description (see details in the creativity policy).

Available On

Libero Mail, Virgilio Mail


Format Video: mp4 16:9
Video Length Max 30 seconds
Video Weight Max 5 Mb
Redirect Yes: the format is managed by Third Parties

Link and tracking


URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used.


See all ADV formats