Skip links

App Upday Formats

italian specs

Display Card, Native, Brand Story, Snap Story, Carousel, Interstitial, Push Ad and Cube Ad formats are available exclusively on the Upday app
It is possible to see examples of creativity for each format by clicking on the button on the side.
Send the creatives by email to with a copy of the Italiaonline Sales Account: at least 5 working days before publication to allow the publisher to manage any third/fourth party tracking. In the subject of the email, indicate the order ID and description (Ex: LB_012345 – Advertiser name Product name Month / Year): in the absence of the order ID, indicate the description.

Examples formats

Available On


Display Card specifications

See Display Card specifications

Native specifications

See Native specifications

Brand Story specifications

See Brand Story specifications

Snap Story specifications

See Snap Story specifications

Carousel specifications

See Carousel specifications

Push Ad specifications

See Push Ad specifications

Interstitial specifications

See Interstitial specifications

Cube Ad specifications

Number 4 creatives
Size 300×250 pixel

Upday HTML5 specifications

The HTML5 technical specifications for Upday refer only to animated formats and videos and are available here.

Link and tracking


URL must be sent separately to Italiaonline: do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: …) or an equivalent click command, not an IP address (e.g. http://123.156.789 …).

Tracking – Click Count

Optional: provide a click command that tracks the landing page as indicated by the third-party service used.

Tracking – Impression Count

Optional: provide a tracking pixel as indicated by the third-party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

See all ADV formats