This format can be delivered only on Wetransfer web site.
The creativity can contain a maximum of 140 characters including spaces and punctuation. Take Over supply mode includes 3 creatives with different subjects, 1 of these has to be static.
Send creativities by email to email@example.com with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
On Wetransfer website there are 3 types of wallpaper: Static, Video and Custom.
For these 3 kinds of wallpaper there are 2 delivery modes:
- CPM, based on Impressions, for the products called Wallpaper SOV Statico, Wallpaper SOV Video, Wallpaper SOV Custom
- CPD, based on sponsorship, for the products called Wallpaper Take over 50% (12H) o Wallpaper Take over 100% (24H)
For CPM delivery mode it’s possible to send 1 creativity
For CPD delivery mode, Take Over, it’s necessary to send 3 creativities and one of them is to be static.
In both the cases it’s necessary to send the images in .psd.
Click Here to download the guidelines and the template for each creativity.
Link and tracking
URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).
Link (only Dynamic)
The URL should not be entered or changed in creativity.
Tracking – Click count
Optional: provide a click command that tracks the landing page as indicated by the third party service used.
Tracking – Impression count
Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
To be compliant with our GDPR regulations, we accept trackers from the following providers:
Impression and click trackers