The Slink, available in the new Libero and Virgilio 3.0 responsive web mail, is a static format delivered by Italiaonline in session mode. There is no redirect management for the format.
Send creativities by email to firstname.lastname@example.org with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
Static format specifications
|Image format||PNG, GIF|
|Image size||It's necessary to send two static pictures, one for the desktop anche an other for the mobile:
1) desktop: 1.200x627px - white background. The image occupies in height all the available space, it is advisable to leave some empty pixels at the edges 2) mobile: 42x42 px. It's necessary the Logo of the Brand.
|Maximum image weight||1) Desktop: 200 KB
2) Mobile: 12KB
|Title||max 25 characters spaces included|
|Text||max 150 characters spaces included. Capital letters are not allowed.|
|Button||max 25 characters spaces included. Text for call-to-action button|
|Redirect||No: The format is managed directly by Italiaonline|
Link and tracking
URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).
Tracking – Click count
Optional: provide a click command that tracks the landing page
Tracking – Impression count
Optional: provide a tracking pixel. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).