Slink - IOL Advertising

Slink

Description

The Slink, available in the new Libero and Virgilio 3.0 responsive web mail, is a static format delivered by Italiaonline in session mode. There is no redirect management for the format.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Static format specifications

Image formatPNG, GIF
Image sizeIt's necessary to send two static pictures, one for the desktop anche an other for the mobile:
1) desktop: 1.200x627px - white background. The image occupies in height all the available space, it is advisable to leave some empty pixels at the edges 2) mobile: 42x42 px. It's necessary the Logo of the Brand.
Maximum image weight1) Desktop: 200 KB
2) Mobile: 12KB
Titlemax 25 characters spaces included
Textmax 150 characters spaces included. Capital letters are not allowed.
Buttonmax 25 characters spaces included. Text for call-to-action button
RedirectNo: The format is managed directly by Italiaonline

Link and tracking

Link

URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count

Optional: provide a click command that tracks the landing page

Tracking – Impression count

Optional: provide a tracking pixel. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

App Interstitial Store Locator

App Interstitial Store Locator

App Intestitial Video

App Intestitial Video

Billboard

Billboard

Billboard Deluxe

Billboard Deluxe

Brand Header

Brand Header

Brand Header Mobile

Brand Header Mobile

Brand Lift

Brand Lift

Bumper ads

Bumper ads

Companion

Companion

Companion Mail

Companion Mail

Companion Masthead Mobile

Companion Masthead Mobile

Companion Maxi

Companion Maxi

Companion Maxi Third Parties

Companion Maxi Third Parties

Companion Parallax

Companion Parallax

Companion Superleaderboard

Companion Superleaderboard

Companion Third Parties

Companion Third Parties

Cover+Native

Cover+Native

CPC Perf Multisize – IOL

CPC Perf Multisize – IOL

CPC Perf Quantum Crossdevice

CPC Perf Quantum Crossdevice

Crispy Skin

Crispy Skin

Cube

Cube

DEM

DEM

DEM Retargeting

DEM Retargeting

Dominator

Dominator

Full Domination

Full Domination

Full Domination Crispy Skin

Full Domination Crispy Skin

Full Domination Local

Full Domination Local

Full Domination Maxi Video

Full Domination Maxi Video

Full Domination Third Parties

Full Domination Third Parties

Image Banner

Image Banner

Interstitial

Interstitial

Leaderboard

Leaderboard

Login mail storytelling

Login mail storytelling

Login Mobile

Login Mobile

Login Responsive

Login Responsive

Login Video Responsive

Login Video Responsive

Masthead

Masthead

Masthead Mobile

Masthead Mobile

Masthead Mobile Video

Masthead Mobile Video

Masthead Responsive

Masthead Responsive

Masthead Video

Masthead Video

Maxi

Maxi

Maxi Video

Maxi Video

Mobile Interstitial

Mobile Interstitial

Mobile Leaderboard

Mobile Leaderboard

Mobile MPU

Mobile MPU

MPU

MPU

MPU Dailymotion

MPU Dailymotion

MPU Video

MPU Video

Multisize CPC IOL

Multisize CPC IOL

Native App Click to download

Native App Click to download

Native App Click to site

Native App Click to site

Newsonline Desktop

Newsonline Desktop

Newsonline Mobile

Newsonline Mobile

Obelix

Obelix

Preroll

Preroll

Preroll Dailymotion

Preroll Dailymotion

Preroll Plus

Preroll Plus

Pull Banner

Pull Banner

Pull Banner Store Locator

Pull Banner Store Locator

Quantum formats [EN]

Quantum formats [EN]

Skin

Skin

Skin Third Parties

Skin Third Parties

Slink

Slink

Special Brand Header

Special Brand Header

Sponsored Card

Sponsored Card

Static App Interstitial

Static App Interstitial

Static Parallax

Static Parallax

Sticky Footer

Sticky Footer

Storytelling extended

Storytelling extended

Superleaderboard

Superleaderboard

Swipe

Swipe

Upday Formats

Upday Formats

Vertical Video

Vertical Video

Video Parallax

Video Parallax

Wallpaper Wetransfer

Wallpaper Wetransfer

Welcome Responsive

Welcome Responsive

Wide Dominator

Wide Dominator

Wide Dominator Video

Wide Dominator Video