Quantum formats [EN] - IOL Advertising

Quantum Formats

Description

Standard Native, Native Video, Native Video Expand, Carrousel, Reveal, Mosaic, Advertorial, Prism, AdStory, In-Content Video are formats avaiable only with Quantum adv.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 5 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Standard Native

Standard Native is avaiable on desktop, tablet and mobile.

Image formatStatic: GIF, JPEG
Number of images1
Size500x500px (visible area 450x450); 300x400px (visible area 250x350); 800x450px (visible area 550x350); 900x500px (visible area 550x350)
Maximum weight5Mb
Title50 characters recommended
Summary150 characters recommended
Sponsor image formatStatic: GIF, JPEG
Sponsor image size400x200px
Sponsor image text15 characters recommended

Native Video

For this format it’s necessary to send all the Standard Native materials and also the other materials written in this table. The video autoplays when it’s in the viewable part of the page. It’s avaiable on dektop, tablet and mobile.

Video Ratio16/9
CompatibleVAST/ VPAID
Encodingmp4 or .webm
Size10 MB recommended
Duration15 seconds recommended, 30 seconds max

Native Video Expand

For this format it’s necessary to send all the Standard Native materials and also the other materials written in this table. The sound actives on mouseover. It’s avaiable only on dektop.

Video Ratio16/9
CompatibleVAST/ VPAID
Encodingmp4 or .webm
Size10 MB recommended
Duration15 seconds recommended, 30 seconds max

Carrousel

For this format it’s necessary to send all the Standard Native materials and also the other materials written in this table. It’s avaiable only on dektop.

FormatStatic: GIF, JPEG
Size1.260x750px
Number of imagesUntil 5
Quality150 dpi

Reveal

For this format it’s necessary to send all the Standard Native materials and also the other materials written in this table. It’s avaiable only on dektop.

FormatStatic: GIF, JPEG
Size700x300px
Number of images2
Quality150 dpi

Mosaic

For this format it’s necessary to send all the Standard Native materials and also the other materials written in this table. It’s avaiable only on dektop.

FormatStatic: GIF, JPEG
SizesLeft and right picture: 550x825px – middle picture: 600x420
Number of images4
Quality150 dpi

Advertorial

After clicking on a native ad, the visitor is redirected to a page inside the publisher’s website where your brand can deliver its message.
Technical Specifications

  • Integration: basic HTML code without CSS (except for positioning). The content page will inherit the style of the publisher’s website
  • Measure: possibility to measure the amount of time spent on the content page
  • Content: texts, images, video
  • Tracking: standard click commands are not applied. Specific tracking tools can be used
  • Deadline: provide us with the creative elements at least 48h before the start date
  • Devices: desktop, tablet, mobile

For this format it’s necessary to send all the Standard Native materials.

Prism

After clicking a native ad, the visitor is redirected to a mobile landing page where you can put forward your brand’s asset by displaying texts, images and videos. It’s avaiable only on mobile.
For this format it’s necessary to send all the Standard Native materials and also the other materials written in this table.

Header/Logo formatGIF, JPEG
Header/Logo size320x50px
Header/Logo infoDuring the scrolling, the teaser remains at the top of the article. It can be a logo, a claim, a userbar.
Image formatGIF, JPEG
Image size640px
Image quality120 dpi
Video compatible VAST / VPAID
TextIt's necessary an editorial approch, No restrictions in the length
Call-to-Action ButtonIt's necessary a smart and short phrase

AdStory

For this format it’s necessary to send all the Standard Native materials and also the other materials written in this table. It’s avaiable only on mobile.

Logo formatGIF, JPEG
Logo size100x100 pixel
Image formatGIF, JPEG
Image size582x1035 pixel
Video compatibleVAST 2.0

In-Content Video

In this product the video autoplays when it’s in the viewable part of the page. It’s avaiable cross mobile.

Video Ratio16/9
CompatibleVAST
Encodingmp4
SizeMax 50Mb
DurationFrom 15 to 30 seconds

Tips for the creativity

– Use an editorial language avoiding the commercial approach
– Write simple, short and effective sentences
– Use humor or ask questions in order to arouse public interest and capture his attention
– Make a promise, propose the solution to a need
– Always use good quality images
– Use images of people: it helps to identify the brand / product
– Avoid the use of images with texts, logos or promotions

Link and tracking

Link

URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Link (only Dynamic)

The URL should not be entered or changed in creativity.

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used.

App Interstitial Store Locator

App Interstitial Store Locator

App Intestitial Video

App Intestitial Video

Billboard

Billboard

Billboard Deluxe

Billboard Deluxe

Brand Header

Brand Header

Brand Header Mobile

Brand Header Mobile

Brand Lift

Brand Lift

Bumper ads

Bumper ads

Companion

Companion

Companion Mail

Companion Mail

Companion Masthead Mobile

Companion Masthead Mobile

Companion Maxi

Companion Maxi

Companion Maxi Third Parties

Companion Maxi Third Parties

Companion Parallax

Companion Parallax

Companion Superleaderboard

Companion Superleaderboard

Companion Third Parties

Companion Third Parties

Cover+Native

Cover+Native

CPC Perf Multisize – IOL

CPC Perf Multisize – IOL

CPC Perf Quantum Crossdevice

CPC Perf Quantum Crossdevice

Crispy Skin

Crispy Skin

Cube

Cube

DEM

DEM

DEM Retargeting

DEM Retargeting

Dominator

Dominator

Full Domination

Full Domination

Full Domination Crispy Skin

Full Domination Crispy Skin

Full Domination Local

Full Domination Local

Full Domination Maxi Video

Full Domination Maxi Video

Full Domination Third Parties

Full Domination Third Parties

Image Banner

Image Banner

Interstitial

Interstitial

Leaderboard

Leaderboard

Login mail storytelling

Login mail storytelling

Login Mobile

Login Mobile

Login Responsive

Login Responsive

Login Video Responsive

Login Video Responsive

Masthead

Masthead

Masthead Mobile

Masthead Mobile

Masthead Mobile Video

Masthead Mobile Video

Masthead Responsive

Masthead Responsive

Masthead Video

Masthead Video

Maxi

Maxi

Maxi Video

Maxi Video

Mobile Interstitial

Mobile Interstitial

Mobile Leaderboard

Mobile Leaderboard

Mobile MPU

Mobile MPU

MPU

MPU

MPU Dailymotion

MPU Dailymotion

MPU Video

MPU Video

Multisize CPC IOL

Multisize CPC IOL

Native App Click to download

Native App Click to download

Native App Click to site

Native App Click to site

Newsonline Desktop

Newsonline Desktop

Newsonline Mobile

Newsonline Mobile

Obelix

Obelix

Preroll

Preroll

Preroll Dailymotion

Preroll Dailymotion

Preroll Plus

Preroll Plus

Pull Banner

Pull Banner

Pull Banner Store Locator

Pull Banner Store Locator

Quantum formats [EN]

Quantum formats [EN]

Skin

Skin

Skin Third Parties

Skin Third Parties

Slink

Slink

Special Brand Header

Special Brand Header

Sponsored Card

Sponsored Card

Static App Interstitial

Static App Interstitial

Static Parallax

Static Parallax

Sticky Footer

Sticky Footer

Storytelling extended

Storytelling extended

Superleaderboard

Superleaderboard

Swipe

Swipe

Upday Formats

Upday Formats

Vertical Video

Vertical Video

Video Parallax

Video Parallax

Wallpaper Wetransfer

Wallpaper Wetransfer

Welcome Responsive

Welcome Responsive

Wide Dominator

Wide Dominator

Wide Dominator Video

Wide Dominator Video