All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Format delivered by Italiaonline, consisting of just one creativity fully clickable.
Send creativities by email to email@example.com with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
Italiaonline Preroll offer
The most complete video offer available on the market
Target preroll can be profiled in: Purchasing decision-maker / Young / Adult / Man
Preroll campaigns are viewable on any device: desktop, tablet and smartphone.
|Video size||640×360 px – 16:9 (if the aspect ratio of the video source is other than 16:9, letterboxing is required)|
|Maximum weight||1,4 MB|
|Maximum lenght||15 seconds (in case of longer lenght the video might be skipped)|
|Bitrate video||max 550 Kbps|
|Bitrate audio||max 96 Kbps|
|Codec||H.264 in Baseline Profile Mode (to help the performance of mobile devices at low CPU/bandwidth)|
|Encoding||2-Pass Encoding (best video file quality/weight)|
|Audio codec||AAC or MP3, stereo, 44.1 KHz, in Low Complexity mode (AAC-LC)|
|Redirect||Optional: the Preroll can be delivered both by Italiaonline and third-party services.
TAG: VAST Standard 3.0 and VPAID HTML5 (no VPAID Flash). We accept only redirect ULRs with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
AUDIO: it is managed by the Italiaonline player, so it must not be managed by the creativity.
LENGHT: if the video is longer than 15 seconds, a Skip button must be inserted to skip the Preroll after 15 seconds. This Skip button must be inserted directly in the redirect creativity.
CREATIVITY ROTATION: Upon agreement with an Italiaonline representative, a maximum of 3 creativities (video) can be provided on a rotation basis, associated to a unique tag but only if each of them have the same duration. Multiple creativity tags with different duration will be not accepted.
In order to be fully compliant to the latest IAB VAST XML specs it’s mandatory to declare the “skipoffset” attribute of the Linear tag for all skippable ad.
In case of VPAID Skippable Preroll, the “skipoffset” attribute must be declared in the Linear tag of the OriginalVast not only managed by the VPAID wrapper.
Link and tracking
URL must be sent separately to Italiaonline: do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (e.g. http://123.156.789 …).
Tracking – Click Count
Optional: provide a click command that tracks the landing page as indicated by the third-party service used.
Tracking – Impression Count
Optional: provide a tracking pixel as indicated by the third-party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
Research Institutes’ trackings
Additional trackings provided by Reseach Institutes (ex. ComScore, Nielsen, Moat) can be accepted. In this case, we require a notice 10 days before the campaign goes live in order to test and certify the materials and the trackings.
Creativity delivered by Italiaonline
The tracking must be a URL with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
Creativity delivered by third-party services
The tracking must be provided as a tag wrapping in HTTPS the VAST (Wrapper VPAID HTML5) / creativity by the third-party service. The original tag by the third-party service in HTTPS cannot deliver a VPAID but only a VAST.