Newsonline mobile formats are: Mobile Leaderboard, Masthead Mobile, Mobile Interstitial, Parallax e Pull Banner. All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creatives by mail to firstname.lastname@example.org, with email@example.com and the Account Sales Italiaonline in copy at least 5 working days before the publication. In the subject of the mail, indicate order ID and description ID (Ex: LB_012345 – Advertiser Name Product Name Month / Year); in the absence of the order ID, indicate the description (see details in the creative policy).
Mobile Leaderboard Specifications
See Mobile Leaderboard specifications: https://www.italiaonline.it/iol-advertising/en/adv-format/mobile-leaderboard-2/
Masthead Mobile Specifications
See Masthead Mobile Specifications: https://www.italiaonline.it/iol-advertising/en/adv-format/masthead-mobile-2/
Mobile Interstitial Specifications
See Mobile Interstitial Specifications: https://www.italiaonline.it/iol-advertising/en/adv-format/mobile-interstitial-2/
See Parallax Specifications: https://www.italiaonline.it/iol-advertising/en/adv-format/static-parallax/
Pull Banner Specifications
See Pull Banner Specificationsr: https://www.italiaonline.it/iol-advertising/en/adv-format/pull-banner-2/
Link and tracking
URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).
Tracking – Click count
Optional: provide a click command that tracks the landing page as indicated by the third party service used.
Tracking – Impression count
Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).