CPC Perf Multisize – IOL

Description

The product consists of 7 display formats and 1 Native responsive format.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Available On

Formats

A Native Responsive format is available. It automatically adapts itself to the size of the available space and it is particulary suitable for integrated communication in editorial contests. For technical specifications, please refer to the “Native Responsive Format Specifications” section at the bottom of the page. This type of format cannot be used in redirect or click tracking.
There are 7 standard IAB display formats available too, including at least 3 mandatory. Italiaonline recommends to produce them all or alternatively the minimum set of the best performing features: 300×250, 728×90, 300×600. The technical specifications of these formats are summarized in the table below.
Italiaonline recommends to produce all the formats ( Native Responsive + Display ) but it’s possibile to choose one of the two types (Native Responsive or Display) too.

Leaderboard	728x90 px
Medium Rectangle	300x250 px
Skyscraper	160x600 px
HalfPage	300x600 px
Masthead	970x250 px
Banner Mobile	320x50 px
Masthead Mobile	320x100 px

Format specifications

Formats	Gif, Jpeg
Loop	max 30''
Max weight	40 kb
Redirect	Yes Tags JS in https

Native responsive format

Title	max 25 characters spaces included
Body	max 150 characters spaces included
Icon ( not mandatory )	1:1
Image	1200x627 px; max 200 kb; 1.91:1
Sponsored by	max 25 characters spaces included ( brand of advertisement )

Best practice Native Responsive format

Recommended:

Use an evocative image not focused on product, but calling to some action
Write complete sentences
Give as much information as you can in summary
Use humor or ask questions in order to arouse the interest of the audience and capture their attention
Make a promise to propose a solution for a need

To avoid:

No text or logo must appear into the evocative images
No price should appear in titles
The brand name must not appear in the titles
Do not exceed the recommended number of characters

Redirect (not applicable to native responsive format)

Third-party tag
Provide third-party tags like iframes or javascript tag, with HTTPS protocol.
Third-party creativity
It is admitted to change third-party creativities as long as after a previous request.
Third-party animation lenght
The animation of ads must not exceed 30 seconds. After that, animation must be completely stopped. There could be another 4 minutes of animation, but only if user-initiated play (click required).
Link
There must be only one URL and only the final URL associated with each creative.

Link and tracking

Link

URL must be sent separately to Italiaonline. It’s necessaty each creativity to have a single URL associated and only the final URL. The URLS in redirect are not avaiable. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …).
In the case of HTML5 creativities, it’s necessary not to put the URL into the creativity.

Tracking – Click count

You can use third-party tags for tracking clicks, following the directions in the Redirect chapter, or alternatively you can provide clickcommand (tracking URLs).

Tracking – Impression count

Allowed trackings for the impressions

Documentation

Creativity policy