All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
The format is composed by one creativity 320x50 px.
Send creativities by email to firstname.lastname@example.org with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
320x50 Banner specifications
|Format||png, jpeg, gif|
|Animated GIF maximum weight||20KB|
Link and tracking
It’s possible to provide a URL or a phone number (with Click to Call functionality): they must be sent separately to Italiaonline, do not enter or change them in creativities. Each creativity can have a single URL or phone number associated with. Send to Italiaonline a link with a domain (e.g. http://adv.italiaonline.it …) or an equivalent click command, not an IP address (e.g. http://123.156.789 …). Telephone number must be provided including the area code and without spacing or punctuation: e.g. 0229047001. Only national calls are allowed, therefore do not enter the international prefix (+39 or 0039). Value added/premium services or any else extra cost number (e.g. 892 – 894 – 895 – 899 – etc.) are not admitted.
Tracking – Click count
Provide a click command that tracks the landing page.
Tracking – Impression count
Provide a tracking pixel. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
No: the format is delivered by Italiaonline.