Image Banner
italian specs
The mobile format Image Banner is composed of up to 5 creativities, among which 1. and 2. are mandatories:
- XX-LARGE BANNER
- X-LARGE BANNER
- LARGE BANNER
- MEDIUM BANNER
- SMALL BANNER
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
Available On
Libero Mail, Virgilio Local, Virgilio Mail
1. XX-LARGE Banner specifications
| Format |
GIF, PNG, JPEG |
| Size |
320×50 px |
| Maximum weight |
150 KB |
| Animated GIF maximum weight |
150 KB |
2. X-LARGE Banner specifications
| Format |
GIF, PNG, JPEG |
| Size |
300×50 px |
| Maximum weight |
150 KB |
| Animated GIF maximum weight |
150 KB |
3. LARGE Banner specifications
| Format |
GIF, PNG, JPEG |
| Size |
216×36 px |
| Maximum weight |
150 KB |
| Animated GIF maximum weight |
150 KB |
4. MEDIUM Banner specifications
| Format |
GIF, PNG, JPEG |
| Size |
168×28 px |
| Maximum weight |
150 KB |
| Animated GIF maximum weight |
150 KB |
5. SMALL Banner specifications
| Format |
GIF, PNG, JPEG |
| Size |
120×120 px |
| Maximum weight |
150 KB |
| Animated GIF maximum weight |
150 KB |
Link and tracking
Link
It’s possible to provide a URL or a phone number (with Click to Call functionality): they must be sent separately to Italiaonline, do not enter or change them in creativities. Each creativity can have a single URL or phone number associated with. Send to Italiaonline a link with a domain (e.g. http://adv.italiaonline.it …) or an equivalent click command, not an IP address (e.g. http://123.156.789 …). Telephone number must be provided including the area code and without spacing or punctuation: e.g. 0229047001. Only national calls are allowed, therefore do not enter the international prefix (+39 or 0039). Value added/premium services or any else extra cost number (e.g. 892 – 894 – 895 – 899 – etc.) are not admitted.
Tracking – Click count
Provide a click command that tracks the landing page.
Tracking – Impression count
Provide a tracking pixel. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
Redirect
No: the format is delivered by Italiaonline.
