DEM Retargeting can be sent only in HTML format. Retargeting technology offers the ability to send DEM to users who have visited an advertiser’s website and left before doing a conversion (e.g. lead, purchase). Link Links must always be included in HTML files, and have a maximum length of 255 characters. All links must be made up of a domain (eg: http://adv.italiaonline.it …) or a click command equivalent: no IP address (eg http: //123.156.789 …). Tracking – Click count Optional: it must always be included in the HTML. Tracking – Impression count Optional, in the case must always be included in the HTML. DEM Retargeting
Send creativities by email to performance@italiaonline.it, with reference to Italiaonline Sales Account in copy, at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).Available on
Retargeting Technology
General information
Redirect
Not allowed
Object
Plain text, maximum 45 characters long including spaces.
Sender
Please provide an alternate alias for the sender, maximum length of 25 characters including spaces, which identifies the advertisement and/or the brand advertiser
HTML DEM specifications
Format
A *.html or *.htm file (not supported dynamic formats such as .asp, .net, .php, etc.) containing the text of the DEM and including any tracking codes.
Images (mandatory)
The images in JPG, GIF, PNG format must be recalled directly in HTML with absolute path in secure protocol (https)
Maximum weight HTML + images
100 KB
CSS (stylesheets)
The use of CSS is not allowed due to security policies: the webmail changes styles or automatically ignores CSS.
Inline styles
It’s possible to use inline styles within individual HTML elements.
Recommended background
We recommend the use of white background even if it’s possible to use the HTML colored background.
TAG not allowed
striped_HTML_tag=3D | ilayer…/ilayer | iframe…/iframe | script…/script | app=…/app | sound…/sound | bsound…/bsound | frameset…/frameset | frame…/frame | base…/base | embed…/embed | javascript | bgsound…/bgsound | form…/form
Link and tracking
Libero Mail, Virgilio Mail