CPC Perf Quantum Crossdevice - IOL Advertising

CPC Perf Quantum Crossdevice

Description

This Quantum adv product consists of 1 Native responsive format.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Native responsive format specifications

Titlemax 25 characters spaces included
Bodymax 150 characters spaces included
Icon ( not mandatory )1:1
Image1200x627 px;
max 200 kb;
1.91:1
Sponsored bymax 25 characters spaces included ( brand of advertisement )

Best practice Native Responsive format

Recommended:

  • Use an evocative image not focused on product, but calling to some action
  • Write complete sentences
  • Give as much information as you can in summary
  • Use humor or ask questions in order to arouse the interest of the audience and capture their attention
  • Make a promise to propose a solution for a need

To avoid:

  • No text or logo must appear into the evocative images
  • No price should appear in titles
  • The brand name must not appear in the titles
  • Do not exceed the recommended number of characters

Link and tracking

Link

URL must be sent separately to Italiaonline. It’s necessaty each creativity to have a single URL associated and only the final URL. The URLS in redirect are not avaiable. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …).
In the case of HTML5 creativities, it’s necessary not to put the URL into the creativity.

Tracking  – Click count

You can use third-party tags for tracking clicks, following the directions in the Redirect chapter, or alternatively you can provide clickcommand (tracking URLs)

Tracking – Impression count

Allowed trackings for the impressions

Documentation

App Interstitial Store Locator

App Interstitial Store Locator

App Intestitial Video

App Intestitial Video

Billboard

Billboard

Billboard Deluxe

Billboard Deluxe

Brand Header

Brand Header

Brand Header Mobile

Brand Header Mobile

Brand Lift

Brand Lift

Bumper ads

Bumper ads

Companion

Companion

Companion Mail

Companion Mail

Companion Masthead Mobile

Companion Masthead Mobile

Companion Maxi

Companion Maxi

Companion Maxi Third Parties

Companion Maxi Third Parties

Companion Parallax

Companion Parallax

Companion Superleaderboard

Companion Superleaderboard

Companion Third Parties

Companion Third Parties

Cover+Native

Cover+Native

CPC Perf Multisize – IOL

CPC Perf Multisize – IOL

CPC Perf Quantum Crossdevice

CPC Perf Quantum Crossdevice

Crispy Skin

Crispy Skin

Cube

Cube

DEM

DEM

DEM Retargeting

DEM Retargeting

Dominator

Dominator

Full Domination

Full Domination

Full Domination Crispy Skin

Full Domination Crispy Skin

Full Domination Maxi Video

Full Domination Maxi Video

Full Domination Third Parties

Full Domination Third Parties

Image Banner

Image Banner

Interstitial

Interstitial

Leaderboard

Leaderboard

Login mail storytelling

Login mail storytelling

Login Mobile

Login Mobile

Login Responsive

Login Responsive

Login Video Responsive

Login Video Responsive

Masthead

Masthead

Masthead Mobile

Masthead Mobile

Masthead Mobile Video

Masthead Mobile Video

Masthead Responsive

Masthead Responsive

Masthead Video

Masthead Video

Maxi

Maxi

Maxi Video

Maxi Video

Mobile Interstitial

Mobile Interstitial

Mobile Leaderboard

Mobile Leaderboard

Mobile MPU

Mobile MPU

MPU

MPU

MPU Dailymotion

MPU Dailymotion

MPU Video

MPU Video

Multisize CPC IOL

Multisize CPC IOL

Native App Click to download

Native App Click to download

Native App Click to site

Native App Click to site

Newsonline Desktop

Newsonline Desktop

Newsonline Mobile

Newsonline Mobile

Obelix

Obelix

Preroll

Preroll

Preroll Dailymotion

Preroll Dailymotion

Pull Banner

Pull Banner

Pull Banner Store Locator

Pull Banner Store Locator

Quantum formats [EN]

Quantum formats [EN]

Skin

Skin

Skin Third Parties

Skin Third Parties

Slink

Slink

Special Brand Header

Special Brand Header

Sponsored Card

Sponsored Card

Static App Interstitial

Static App Interstitial

Static Parallax

Static Parallax

Sticky Footer

Sticky Footer

Storytelling extended

Storytelling extended

Superleaderboard

Superleaderboard

Swipe

Swipe

Upday Formats

Upday Formats

Vertical Video

Vertical Video

Video Parallax

Video Parallax

Wallpaper Wetransfer

Wallpaper Wetransfer

Welcome Responsive

Welcome Responsive

Wide Dominator

Wide Dominator

Wide Dominator Video

Wide Dominator Video