Cover+Native - IOL Advertising

Cover+Native

Description

All redirect creatives, including tracking pixels, must be provided in https. Any material NOT https will be excluded from delivery.
The format, delivered by Italiaonline, is made up of 2 formats, Cover and Native 3BMeteo.
You can not use the phone number with Click to Call functionality.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Available On

Winter Static Cover Specifications ( 1st November – 31st March )

Number of images6
Meteorological conditionsRain, snow, thunderstorm, fog, cloudy, sun
Image formatStatic: GIF, JPEG
Image size720x720 px (read the enclosed documentation)
Image weight75 kb
RedirectNo, the format is managed directly by Italiaonline

Winter Animated Cover Specifications ( 1st November – 31st March )

Number of images6
Meteorological conditionsRain, snow, thunderstorm, fog, cloudy, sun
Image formatAnimated: GIF
Image size720x720 px (read the enclosed documentation)
Image weight150 kb
RedirectNo, the format is managed directly by Italiaonline

Summer Static Cover Specifications ( 1st April – 31st October )

Number of images4
Meteorological conditionsRain, thunderstorm, cloudy, sun
Image formatStatic: GIF, JPEG
Image size720x720 px (read the enclosed documentation)
Image weight75 kb
RedirectNo, the format is managed directly by Italiaonline

Summer Dinamic Cover Specifications ( 1st April – 31st October )

Number of images4
Meteorological conditionsRain, thunderstorm, cloudy, sun
Image formatAnimated: GIF
Image size720x720 px (read the enclosed documentation)
Image weight150 kb
RedirectNo, the format is managed directly by Italiaonline

Cover Creativities Instructions

Cover is a weather target format for which it’s necessary to provide 6 creatives in Winter ( 1st November – 31st March ) and 4 creativities in Summer ( 1st April – 31st October ), each of one customized for a single weather condition.
Images must be produced in compliance with the visible instructions you can download pressing the TEMPLATE and EXAMPLE buttons under the Format Image on the left of the Description of the format.

Native 3B Meteo Specifications

Image formatGIF, JPEG
Image size224x128 px
Image weight25k
TitleMax 20 characters
Description70-90 characters ( spaces included )
Call to actionMax 20 charatcters ( Not Click to Call )

Native Creativities Instructions

In relation to the Native format the client can be decided to give us only one creativity or 6 creativities for each Meteorological Condition

Link and tracking

Link

URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Link (only Dynamic)

The URL should not be entered or changed in creativity.

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

Documentation

App Interstitial Store Locator

App Interstitial Store Locator

App Intestitial Video

App Intestitial Video

Billboard

Billboard

Billboard Deluxe

Billboard Deluxe

Brand Header

Brand Header

Brand Header Mobile

Brand Header Mobile

Brand Lift

Brand Lift

Bumper ads

Bumper ads

Companion

Companion

Companion Mail

Companion Mail

Companion Masthead Mobile

Companion Masthead Mobile

Companion Maxi

Companion Maxi

Companion Maxi Third Parties

Companion Maxi Third Parties

Companion Parallax

Companion Parallax

Companion Superleaderboard

Companion Superleaderboard

Companion Third Parties

Companion Third Parties

Cover+Native

Cover+Native

CPC Perf Multisize – IOL

CPC Perf Multisize – IOL

CPC Perf Quantum Crossdevice

CPC Perf Quantum Crossdevice

Crispy Skin

Crispy Skin

DEM

DEM

DEM Retargeting

DEM Retargeting

Dominator

Dominator

Full Domination

Full Domination

Full Domination Crispy Skin

Full Domination Crispy Skin

Full Domination Maxi Video

Full Domination Maxi Video

Full Domination Third Parties

Full Domination Third Parties

Image Banner

Image Banner

Interstitial

Interstitial

Leaderboard

Leaderboard

Login mail storytelling

Login mail storytelling

Login Mobile

Login Mobile

Login Responsive

Login Responsive

Login Video Responsive

Login Video Responsive

Masthead

Masthead

Masthead Mobile

Masthead Mobile

Masthead Mobile Video

Masthead Mobile Video

Masthead Responsive

Masthead Responsive

Masthead Video

Masthead Video

Maxi

Maxi

Maxi Video

Maxi Video

Mobile Interstitial

Mobile Interstitial

Mobile Leaderboard

Mobile Leaderboard

Mobile MPU

Mobile MPU

MPU

MPU

MPU Dailymotion

MPU Dailymotion

MPU Video

MPU Video

Multisize CPC IOL

Multisize CPC IOL

Native App Click to download

Native App Click to download

Native App Click to site

Native App Click to site

Newsonline Desktop

Newsonline Desktop

Newsonline Mobile

Newsonline Mobile

Obelix

Obelix

Preroll

Preroll

Preroll Dailymotion

Preroll Dailymotion

Pull Banner

Pull Banner

Pull Banner Store Locator

Pull Banner Store Locator

Quantum formats [EN]

Quantum formats [EN]

Skin

Skin

Skin Third Parties

Skin Third Parties

Slink

Slink

Special Brand Header

Special Brand Header

Sponsored Card

Sponsored Card

Static App Interstitial

Static App Interstitial

Static Parallax

Static Parallax

Sticky Footer

Sticky Footer

Storytelling extended

Storytelling extended

Superleaderboard

Superleaderboard

Upday Formats

Upday Formats

Vertical Video

Vertical Video

Video Parallax

Video Parallax

Wallpaper Wetransfer

Wallpaper Wetransfer

Welcome Responsive

Welcome Responsive

Wide Dominator

Wide Dominator

Wide Dominator Video

Wide Dominator Video