Companion Third Parties

Description

All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
The is made up of 3 formats: Skin Third Parties, MPU Third Parties and Mobile Leaderboard delivered by Italiaonline.
This format can be delivered only on GreenMe.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Skin Third Parties Specifications

See SKIN THIRD PARTIES specifications: https://www.italiaonline.it/iol-advertising/en/adv-format/skin-third-parties/

MPU Third Parties Specifications

See MPU THIRD PARTIES specifications: https://www.italiaonline.it/iol-advertising/en/adv-format/mpu/

Mobile Leaderboard Specifications

See MOBILE LEADERBOARD specifications: https://www.italiaonline.it/iol-advertising/en/adv-format/mobile-leaderboard-2/

Link and tracking

Link

URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Link (only Dynamic)

The URL should not be entered or changed in creativity.

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

Documentation

Creativity policy

HTML5 Guidelines