Companion Masthead Mobile
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
The is made up of 2 formats: Masthead Mobile and Mobile MPU, both delivered by Italiaonline.
Send creativities by email to firstname.lastname@example.org with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
Masthead Mobile Specifications
See MASTHEAD MOBILE specifications: https://www.italiaonline.it/iol-advertising/en/adv-format/masthead-mobile-2/
Mobile MPU Specifications
See MOBILE MPU specifications: https://www.italiaonline.it/iol-advertising/en/adv-format/mobile-mpu/
Link and tracking
URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).
Tracking – Click count
Optional: provide a click command that tracks the landing page as indicated by the third party service used.
Tracking – Impression count
Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).