Bumper ads - IOL Advertising

Bumper ads

Description

All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Format delivered by Italiaonline, consisting of just one creativity fully clickable.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
To manage HTML5 materials, see the HTML5 guidelines.

Italiaonline Bumper ads offer

Target profiling

Target Bumper ads can be profiled in: Purchasing decision-maker / Young / Adult / Man

Multiscreen

Bumper ads campaigns are viewable on any device: desktop, tablet and smartphone.

Specifications

Video formatMP4
Video size640×360 px – 16:9 (if the aspect ratio of the video source is other than 16:9, letterboxing is required)
Maximum weight1,4 MB
Maximum lenght6 seconds
Bitrate videomax 550 Kbps
Bitrate audiomax 96 Kbps
CodecH.264 in Baseline Profile Mode (to help the performance of mobile devices at low CPU/bandwidth)
Encoding2-Pass Encoding (best video file quality/weight)
Audio codecAAC or MP3, stereo, 44.1 KHz, in Low Complexity mode (AAC-LC)
Redirect Optional: the Preroll can be delivered both by Italiaonline and third-party services.
TAG: VAST Standard 3.0 and VPAID HTML5 (no VPAID Flash). We accept only redirect ULRs with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
AUDIO: it is managed by the Italiaonline player, so it must not be managed by the creativity.
LENGHT: Max 6 seconds.
CREATIVITY ROTATION: Upon agreement with an Italiaonline representative, a maximum of 3 creativities (video) can be provided on a rotation basis, associated to a unique tag but only if each of them have the same duration. Multiple creativity tags with different duration will be not accepted.

Link and tracking

Link

URL must be sent separately to Italiaonline: do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (e.g. http://123.156.789 …).

Tracking – Click Count

Optional: provide a click command that tracks the landing page as indicated by the third-party service used.

Tracking – Impression Count

Optional: provide a tracking pixel as indicated by the third-party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

Research Institutes’ trackings

Additional trackings provided by Reseach Institutes (ex. ComScore, Nielsen, Moat) can be accepted. In this case, we require a notice 10 days before the campaign goes live in order to test and certify the materials and the trackings.

Creativity delivered by Italiaonline

The tracking must be a URL with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

Creativity delivered by third-party services

The tracking must be provided as a tag wrapping in HTTPS the VAST (Wrapper VPAID HTML5) / creativity by the third-party service. The original tag by the third-party service in HTTPS cannot deliver a VPAID but only a VAST.

App Interstitial Store Locator

App Interstitial Store Locator

App Intestitial Video

App Intestitial Video

Billboard

Billboard

Billboard Deluxe

Billboard Deluxe

Brand Header

Brand Header

Brand Header Mobile

Brand Header Mobile

Brand Lift

Brand Lift

Bumper ads

Bumper ads

Companion

Companion

Companion Mail

Companion Mail

Companion Masthead Mobile

Companion Masthead Mobile

Companion Maxi

Companion Maxi

Companion Maxi Third Parties

Companion Maxi Third Parties

Companion Parallax

Companion Parallax

Companion Superleaderboard

Companion Superleaderboard

Companion Third Parties

Companion Third Parties

Cover+Native

Cover+Native

CPC Perf Multisize – IOL

CPC Perf Multisize – IOL

CPC Perf Quantum Crossdevice

CPC Perf Quantum Crossdevice

Crispy Skin

Crispy Skin

Cube

Cube

DEM

DEM

DEM Retargeting

DEM Retargeting

Dominator

Dominator

Full Domination

Full Domination

Full Domination Crispy Skin

Full Domination Crispy Skin

Full Domination Maxi Video

Full Domination Maxi Video

Full Domination Third Parties

Full Domination Third Parties

Image Banner

Image Banner

Interstitial

Interstitial

Leaderboard

Leaderboard

Login mail storytelling

Login mail storytelling

Login Mobile

Login Mobile

Login Responsive

Login Responsive

Login Video Responsive

Login Video Responsive

Masthead

Masthead

Masthead Mobile

Masthead Mobile

Masthead Mobile Video

Masthead Mobile Video

Masthead Responsive

Masthead Responsive

Masthead Video

Masthead Video

Maxi

Maxi

Maxi Video

Maxi Video

Mobile Interstitial

Mobile Interstitial

Mobile Leaderboard

Mobile Leaderboard

Mobile MPU

Mobile MPU

MPU

MPU

MPU Dailymotion

MPU Dailymotion

MPU Video

MPU Video

Multisize CPC IOL

Multisize CPC IOL

Native App Click to download

Native App Click to download

Native App Click to site

Native App Click to site

Newsonline Desktop

Newsonline Desktop

Newsonline Mobile

Newsonline Mobile

Obelix

Obelix

Preroll

Preroll

Preroll Dailymotion

Preroll Dailymotion

Preroll Plus

Preroll Plus

Pull Banner

Pull Banner

Pull Banner Store Locator

Pull Banner Store Locator

Quantum formats [EN]

Quantum formats [EN]

Skin

Skin

Skin Third Parties

Skin Third Parties

Slink

Slink

Special Brand Header

Special Brand Header

Sponsored Card

Sponsored Card

Static App Interstitial

Static App Interstitial

Static Parallax

Static Parallax

Sticky Footer

Sticky Footer

Storytelling extended

Storytelling extended

Superleaderboard

Superleaderboard

Swipe

Swipe

Upday Formats

Upday Formats

Vertical Video

Vertical Video

Video Parallax

Video Parallax

Wallpaper Wetransfer

Wallpaper Wetransfer

Welcome Responsive

Welcome Responsive

Wide Dominator

Wide Dominator

Wide Dominator Video

Wide Dominator Video