Native App Click to download
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to firstname.lastname@example.org with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
|Image format||GIF, JPEG, PNG|
|Image size||1200×627 px|
|Image waximum weight||40 KB|
|Headline||Product name or Advertiser name (max 25 characters).|
|Body||Text message (max 90 characters).|
|App icon||GIF, JPEG, PNG|
|App icon size||128×128 px|
|App icon maximum weight||25 KB|
|Call to Action||"Install" or "Download"|
|Redirect||No: format delivered by Italiaonline.|
Link and tracking
URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).
Tracking – Click count
Optional: provide a click command that tracks the landing page as indicated by the third party service used.
Tracking – Impression count
Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).