DEM

Description

DEM (Libero or Virgilio) can be sent in 2 formats: HTML format and GIF/JPG format.

Send creativities by email to traffico@adv.italiaonline.it, with reference to Italiaonline Sales Account in copy, at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Available On

DEM categories

  • BASIC: combination of gender, age, geo.
  • MEDIUM: combination of interests, professions, geo, gender, age, family, or combination of companies and geo.
  • BEHAVIOURAL: sent to users who have opened a DEM of a product category over the last 30/60/90 days.

General information

RedirectNot allowed
ObjectPlain text, maximum 45 characters long including spaces.
SenderPlease provide an alternate alias for the sender, maximum length of 25 characters including spaces, which identifies the advertisement and/or the brand advertiser

HTML DEM specifications

FormatA *.html or *.htm file (not supported dynamic formats such as .asp, .net, .php, etc.) containing the text of the DEM and including any tracking codes.
Images (mandatory)Provide pictures in JPG, GIF, PNG format which will be linked by HTML using relative path.
Maximum weight HTML + images75 KB
CSS (stylesheets)The use of CSS is not allowed due to security policies: the webmail changes styles or automatically ignores CSS.
Inline stylesIt’s possible to use inline styles within individual HTML elements.
Recommended backgroundWe recommend the use of white background, as other colors would appear only on the mail client, but not on webmail that supports only the white background.
TAG not allowedstriped_HTML_tag=3D | ilayer…/ilayer | iframe…/iframe | script…/script | app=…/app | sound…/sound | bsound…/bsound | frameset…/frameset | frame…/frame | base…/base | embed…/embed | javascript | bgsound…/bgsound | form…/form

GIF/JPG specifications

File formatGIF, JPG
Number of imagesSend just 1 image (multiple images not allowed).
Maximum weight70 KB
Maximum sizeWidth 600 px (recommended 400/450 px)
LinkProvide the complete URL (see paragraph "Link and tracking" below)
Link to mapped imageIt’s possible to send DEM with mapped images (image with different clickable areas): that kind of DEM are sent in HTML format (see HTML DEM specifications above) with links and tracking included (see paragraph "Link and tracking" below).

Link and tracking

Link

Links must always be included in HTML files, and have a maximum length of 255 characters. All links must be made up of a domain (eg: http://adv.italiaonline.it …) or a click command equivalent: no IP address (eg http: //123.156.789 …).

Tracking – Click count

Optional: it must always be included in the HTML. In case of DEM to the CPC, the count of the final click will be communicated to the customer 7 days after sending, through the official report signed and accredited by ContactLab provider. The report will contain information related to the shipment (Mail sent, Mail delivered, Click, Openings), and a specific detail of the clicks on the links in the DEM. For a correct count of clicks and impressions, must be replaced the anti-caching parameter (%%CACHEBUSTER%% or [timestamp]) with distinctive Italiaonline primary key ${ID}$.

Tracking – Impression count

Optional, in the case must always be included in the HTML. In the specific case of DEM to the CPC, to have a correct count of clicks and impressions, it is necessary to replace the anti-caching parameter (%%CACHEBUSTER%% or [timestamp]) with distinctive Italiaonline primary key ${ID}$.

Optimization and visualization

DEM sent by Italiaonline are optimized for proper viewing on webmails (@Libero.it and @Virgilio.it) with Internet Explorer 7 or higher versions, or via the main e-mail clients.

Documentation

App Interstitial Store Locator

App Interstitial Store Locator

App Intestitial Video

App Intestitial Video

Billboard

Billboard

Billboard Deluxe

Billboard Deluxe

Brand Header

Brand Header

Companion

Companion

Companion Masthead Mobile

Companion Masthead Mobile

Companion Maxi

Companion Maxi

Companion Superleaderboard

Companion Superleaderboard

Companion Third Parties

Companion Third Parties

Cover+Native

Cover+Native

Crispy Skin

Crispy Skin

DEM

DEM

Dominator

Dominator

Full Domination

Full Domination

Full Domination Crispy Skin

Full Domination Crispy Skin

Full Domination Maxi Video

Full Domination Maxi Video

Half Page Third Parties

Half Page Third Parties

Image Banner

Image Banner

Interstitial

Interstitial

Interstitial Mobile Third Parties

Interstitial Mobile Third Parties

Leaderboard

Leaderboard

Leaderboard Third Parties

Leaderboard Third Parties

Login Responsive

Login Responsive

Login Video Responsive

Login Video Responsive

Masthead

Masthead

Masthead Mobile

Masthead Mobile

Masthead Mobile Third Parties

Masthead Mobile Third Parties

Masthead Mobile Video

Masthead Mobile Video

Masthead Responsive

Masthead Responsive

Masthead Third Parties

Masthead Third Parties

Masthead Video

Masthead Video

Maxi

Maxi

Maxi Video

Maxi Video

MMS

MMS

Mobile Banner Third Parties

Mobile Banner Third Parties

Mobile Leaderboard Multisize

Mobile Leaderboard Multisize

Mobile MPU

Mobile MPU

MPU

MPU

MPU Dailymotion

MPU Dailymotion

MPU Third Parties

MPU Third Parties

MPU Video

MPU Video

Multisize CPC IOL

Multisize CPC IOL

Native App Click to download

Native App Click to download

Native App Click to site

Native App Click to site

Native HP

Native HP

Preroll

Preroll

Preroll Dailymotion

Preroll Dailymotion

Prestitial

Prestitial

Pull Banner

Pull Banner

Pull Banner Store Locator

Pull Banner Store Locator

Skin

Skin

Skin Third Parties

Skin Third Parties

Skin ViaMichelin

Skin ViaMichelin

Skyscraper Third Parties

Skyscraper Third Parties

SMS

SMS

Special Brand Header

Special Brand Header

Sponsored Link

Sponsored Link

Static App Interstitial

Static App Interstitial

Static Parallax

Static Parallax

Sticky Footer

Sticky Footer

Superleaderboard

Superleaderboard

Text Link

Text Link

Vertical Video

Vertical Video

Video Parallax

Video Parallax

Wallpaper Wetransfer

Wallpaper Wetransfer

Welcome Responsive

Welcome Responsive

Wide Dominator

Wide Dominator

Wide Dominator Video

Wide Dominator Video