{"id":49186,"date":"2026-02-19T13:36:10","date_gmt":"2026-02-19T12:36:10","guid":{"rendered":"https:\/\/www.italiaonline.it\/corporate\/?p=49186\/"},"modified":"2026-02-19T13:36:10","modified_gmt":"2026-02-19T12:36:10","slug":"affiliate-advertising-performance-e-crescita-misurabili-per-le-medie-e-grandi-aziende","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/2026\/02\/19\/affiliate-advertising-performance-e-crescita-misurabili-per-le-medie-e-grandi-aziende\/","title":{"rendered":"Affiliate Advertising: performance e crescita misurabili per le medie e grandi aziende"},"content":{"rendered":"

Web & Communication Solutions<\/strong> (W&CS), la business unit di Italiaonline<\/strong><\/a> dedicata alle soluzioni personalizzate per aziende di medie e grandi dimensioni, amplia il proprio portafoglio di soluzioni omnicanale con il lancio dell\u2019Affiliate Advertising<\/strong>, un servizio di marketing a performance pensato per supportare le aziende nella lead acquisition<\/strong> e nella crescita del business, con costi di acquisizione garantiti<\/strong>.<\/p>\n

La nuova proposta si inserisce nel perimetro del competence center a performance<\/strong> dedicato e introduce un canale strategico<\/strong> per le aziende che vogliono investire con piena visibilit\u00e0 su ROI e misurabilit\u00e0 dei risultati. In un contesto in cui cresce la domanda di modelli pubblicitari pay-per-result<\/strong>, l\u2019Affiliate Advertising risponde a questa esigenza con un modello CPA\/CPL garantito, che consente di sostenere costi esclusivamente a fronte di risultati qualificati generati.<\/p>\n

Il mercato<\/strong> di riferimento conferma la solidit\u00e0 della scelta: secondo le stime*, l’Affiliate Advertising in Italia vale circa 450 milioni di euro nel 2025<\/strong>, con una crescita media annua del +5,9%<\/strong>, a dimostrazione di come le imprese ricerchino con sempre maggiore convinzione strumenti trasparenti, misurabili e orientati al risultato.<\/strong><\/p>\n

L’offerta si distingue per alcune caratteristiche chiave<\/strong>:
\n– il pagamento<\/strong> \u00e8 legato esclusivamente ai risultati ottenuti<\/strong>, con un costo per lead definito e sotto controllo;
\n– i volumi sono scalabili<\/strong> progressivamente;
\n– la marginalit\u00e0 \u00e8 tutelata<\/strong> grazie a un controllo costante del ROI;
\n– il canale si integra<\/strong> in modo complementare con altri strumenti gi\u00e0 pianificabili<\/strong>, come Google e Meta.<\/p>\n

A ci\u00f2 si aggiunge un beneficio indiretto sulla visibilit\u00e0 del brand<\/strong>, grazie all’attivazione di un network qualificato di partner.<\/p>\n

In un mercato popolato da network specializzati in affiliazione pura e piattaforme tecnologiche verticali, W&CS si differenzia<\/strong> per un approccio che combina <\/strong>l’accesso a network di affiliazione esterni con l’integrazione nell’ecosistema proprietario di Italiaonline, il tutto presidiato da un team di specialisti dedicati<\/strong> con un rigido controllo sulla qualit\u00e0 delle lead generate<\/strong>. Un modello costruito sulle specificit\u00e0 delle singole aziende e che punta alla qualit\u00e0 prima che ai volumi.<\/p>\n

Con questa novit\u00e0, W&CS rafforza ulteriormente il proprio posizionamento come partner strategico<\/strong> per le aziende che intendono investire nel marketing digitale con logiche data-driven, integrando l’Affiliate Advertising all’interno di una visione realmente omnicanale.<\/p>\n

“Con il lancio della nuova offerta di Affiliate Advertising ampliamo ulteriormente le soluzioni a performance di W&CS, offrendo alle medie e grandi imprese un\u2019altra leva di crescita nell\u2019ambito di strategie digitali omnicanali. La nostra peculiarit\u00e0 risiede nell’approccio personalizzato di un competence center specializzato: non ci limitiamo a generare volumi, ma selezioniamo partner e properties qualificate che garantiscano la qualit\u00e0 del lead. Per i brand, questo significa poter scalare il business con un costo di acquisizione predefinito, tutelando marginalit\u00e0 e ROI per una crescita misurabile e sostenibile.\u201d, dichiara Enrico Torlaschi<\/strong>, Chief Web & Communication Solutions Italiaonline.<\/p>\n

 <\/p>\n

*Fonte: Cognitive \u2013 Market Research & Consulting – CAGR del periodo 2022-2034<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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