{"id":49112,"date":"2025-05-15T11:09:06","date_gmt":"2025-05-15T09:09:06","guid":{"rendered":"https:\/\/www.italiaonline.it\/corporate\/?p=49112\/"},"modified":"2025-05-15T11:09:06","modified_gmt":"2025-05-15T09:09:06","slug":"italiaonline-firma-la-prima-campagna-integrata-per-horizon-automotive","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/2025\/05\/15\/italiaonline-firma-la-prima-campagna-integrata-per-horizon-automotive\/","title":{"rendered":"Italiaonline firma la prima campagna integrata per Horizon Automotive"},"content":{"rendered":"<p><a href=\"https:\/\/www.italiaonline.it\/\"><strong>Italiaonline<\/strong><\/a>, la principale digital company italiana, grazie alla sua agenzia digitale omnicanale interna <strong>Web &amp; Communication Solutions (W&amp;CS)<\/strong> &#8211; dedicata alle medie e grandi aziende non centromediate &#8211; firma la campagna di comunicazione integrata per <strong>Horizon Automotive<\/strong>, innovativo player nel settore del noleggio a lungo termine.<\/p>\n<p>Obiettivo della campagna \u00e8 quello di <strong>ridefinire il concetto di mobilit\u00e0 e noleggio a lungo termine<\/strong>, superando il tradizionale approccio all&#8217;auto per abbracciare un modo di spostarsi pi\u00f9 consapevole, tecnologico, su misura e vicino alle esigenze reali di clienti privati, aziende e dealer.<\/p>\n<p><strong><em>C&#8217;\u00e8 chi cambia auto. C&#8217;\u00e8 chi cambia tutto<\/em><\/strong> \u00e8 il claim attorno al quale si sviluppa uno storytelling che segue le storie di persone che non si limitano a cambiare macchina, ma trasformano il loro approccio verso di essa grazie a soluzioni di mobilit\u00e0 intelligenti e flessibili.<\/p>\n<p><strong>La pianificazione<\/strong> prevede un mix di canali mirati sia al pubblico consumer che business: una campagna stampa B2C e B2B, un annuncio radio su Spotify, uno spot TV da 15 secondi, DOOH e social media. Un piano strategico finalizzato a massimizzare visibilit\u00e0 e coinvolgimento.<\/p>\n<p>\u201cQuesta campagna va a consolidare il nostro rapporto con il brand e rappresenta un punto di svolta nella comunicazione di Horizon Automotive: vogliamo raccontare un nuovo modo di vivere il noleggio, dove la tecnologia e la trasparenza si traducono in un\u2019esperienza pi\u00f9 accessibile e personalizzata. Abbiamo sviluppato un format narrativo che riesce a rendere sinergica la comunicazione del brand su pi\u00f9 livelli, ispirando chiunque voglia qualcosa di pi\u00f9 di un semplice cambio d\u2019auto\u201d, commenta <strong>Enrico Torlaschi<\/strong>, Chief Web &amp; Communication Solutions Italiaonline.<\/p>\n<p>\u201cHorizon Automotive \u00e8 sinonimo di innovazione nel settore della mobilit\u00e0. Il nostro obiettivo \u00e8 offrire un\u2019esperienza di noleggio rivoluzionaria, in cui trasparenza, tecnologia e semplicit\u00e0 si fondono per rispondere alle nuove esigenze dei clienti. Grazie alla collaborazione con Italiaonline, abbiamo dato vita a una comunicazione che riflette pienamente questa visione e il nostro impegno nel ridefinire il futuro del noleggio a lungo termine\u201d, aggiunge <strong>Luca Cantoni<\/strong>, CEO &amp; Founder di Horizon Automotive.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>CREDITS<\/strong><\/p>\n<p>Agency: Web &amp; Communication Solution Italiaonline<br \/>\nKey Account Manager: Alberto Marra<br \/>\nCreative Director: Alberto Rigozzi<br \/>\nStrategy Coordinator: Simone Bertuccio<br \/>\nSenior Project Manager: Matteo Moltoni<br \/>\nProject Manager: Simone Lira<br \/>\nCopywriter: Alice Pirotta<br \/>\nSenior Art director: Valentino Bisi<br \/>\nArt Director: Marco Castellana<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italiaonline, la principale digital company italiana, grazie alla sua agenzia digitale omnicanale interna Web &amp;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":49113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[452,453,169],"class_list":["post-49112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-area","tag-horizon","tag-horizon-automotive","tag-italiaonline-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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