{"id":49051,"date":"2024-11-21T11:38:18","date_gmt":"2024-11-21T10:38:18","guid":{"rendered":"https:\/\/www.italiaonline.it\/corporate\/?p=49051\/"},"modified":"2024-11-25T11:41:53","modified_gmt":"2024-11-25T10:41:53","slug":"nuova-campagna-tv-e-digital-per-italiaonline","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/2024\/11\/21\/nuova-campagna-tv-e-digital-per-italiaonline\/","title":{"rendered":"Nuova campagna TV e digital per Italiaonline"},"content":{"rendered":"<p>\u00c8 on air dal 25 novembre la <strong>nuova campagna<\/strong> di <a href=\"https:\/\/www.italiaonline.it\/\"><strong>Italiaonline<\/strong><\/a>, realizzata con l\u2019ausilio dell\u2019<strong>AI<\/strong>.<\/p>\n<p>Il nuovo soggetto \u00e8 basato su un ritmo attuale, vivace e incalzante, i cui testi sono stati ideati e scritti internamente dal <strong>team Communication &amp; Media di Italiaonline<\/strong> che li ha poi trasferiti su una piattaforma di AI per comporre un brano musicale che strizza l\u2019occhio al genere musicale che va oggi per la maggiore.<\/p>\n<p>La canzone descrive, con ritmo coinvolgente, <strong>i servizi<\/strong> che Italiaonline offre <strong>alle<\/strong> <strong>piccole e medie imprese italiane<\/strong> per far crescere il loro business online.<\/p>\n<p>\u201c<em>Ti arriva il cash su una camionetta<\/em>\u201d \u00e8 l\u2019ironico ritornello tormentone che ha l\u2019obiettivo di stimolare il ricordo e rafforzare l\u2019awareness del brand Italiaonline.<\/p>\n<p><strong>Giorgia Camandona<\/strong>, Chief Communication Officer di Italiaonline, commenta: \u201cCon questa campagna abbiamo voluto unire tecnologie innovative e contributo umano, per rappresentare con uno spot quello che facciamo ogni giorno per le piccole e medie imprese nostre clienti: le portiamo per mano nel futuro. Un linguaggio pop e diretto, con l\u2019obiettivo di ispirare e supportare le PMI, dimostrando loro che la trasformazione digitale non \u00e8 solo un&#8217;opportunit\u00e0, ma un percorso accessibile a tutti.\u201d<\/p>\n<p>La campagna sar\u00e0 on air <strong>dal 25 novembre 2024 <\/strong>con un mix di formati 30\u201d e 15\u201d in TV su Sky, su DOOH col formato video 15\u201d nelle stazioni metro di Milano, Brescia, Genova e Roma e nei principali aeroporti nazionali (Milano, Bergamo, Torino, Venezia, Verona, Genova, Bologna, Roma, Napoli, Reggio Calabria, Palermo e Trapani) e su digital con formati preroll e display.<\/p>\n<p>Link 15 secondi: <a href=\"https:\/\/youtu.be\/PDKUaqfXfXY\">https:\/\/youtu.be\/PDKUaqfXfXY<\/a><\/p>\n<p>Link 30 secondi: <a href=\"https:\/\/youtu.be\/she9kP54D24\">https:\/\/youtu.be\/she9kP54D24<\/a><\/p>\n<p>Extended version: <a href=\"https:\/\/youtu.be\/aOiWh8O4kys\">https:\/\/youtu.be\/aOiWh8O4kys<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>CREDITS<\/strong><\/p>\n<p><strong>Cliente:<\/strong> Italiaonline<\/p>\n<p>Chief Communication Officer: Giorgia Camandona<\/p>\n<p>Media planning &amp; creativity: Chiara Magnabosco<\/p>\n<p>Corporate image &amp; website: Fabio Carboni<\/p>\n<p><strong>Centro media: <\/strong>Mindshare<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 on air dal 25 novembre la nuova campagna di Italiaonline, realizzata con l\u2019ausilio dell\u2019AI&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":49052,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[432,169,431],"class_list":["post-49051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-area","tag-ai","tag-italiaonline-en","tag-tv-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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