{"id":44223,"date":"2020-11-27T14:32:23","date_gmt":"2020-11-27T13:32:23","guid":{"rendered":"https:\/\/www.italiaonline.it\/corporate\/?p=44223\/"},"modified":"2020-11-27T14:32:23","modified_gmt":"2020-11-27T13:32:23","slug":"nuova-campagna-tv-radio-digital-e-out-of-home-per-italiaonline","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/2020\/11\/27\/nuova-campagna-tv-radio-digital-e-out-of-home-per-italiaonline\/","title":{"rendered":"Nuova campagna tv, radio, digital e out of home per Italiaonline"},"content":{"rendered":"<p>\u00c8 on air la nuova campagna Italiaonline, una <strong>ripr<\/strong><strong>esa del noto jingle karaoke, ma rinnovato nei contenuti <\/strong>dalla creative community<strong> KleinRusso<\/strong>. Obiettivo: supportare il percorso di digitalizzazione delle imprese italiane attraverso la promozione <strong>\u201cCompri ora e paghi in primavera\u201d <\/strong>che abbraccia l\u2019offerta dei pi\u00f9 rilevanti prodotti e sevizi per PMI, ovvero <strong>sito, presenza social e pubblicit\u00e0 online<\/strong>.<\/p>\n<p>Italiaonline continua cos\u00ec a essere <strong>vicina alle imprese italiane<\/strong> che, per il perdurare della crisi sanitaria, in questi mesi lavorano a regime ridotto e vedono di conseguenza ridurre molto spesso il proprio fatturato. A loro, in particolar modo, si vuole <strong>\u201caprire\u201d le porte del business online<\/strong>, con la possibilit\u00e0 di <strong>attivare e fruire<\/strong> <strong>subito<\/strong> di servizi e prodotti chiave, pagando per\u00f2 <strong>in primavera<\/strong>. Le condizioni di favore proposte in questo momento da Italiaonline valgono su praticamente tutta la sua offerta di <strong>prodotti e servizi per la digitalizzazione delle PMI<\/strong>; si tratta di un aiuto concreto per le tante micro, piccole e medie imprese del nostro Paese, che stanno subendo le maggiori ripercussioni dalla situazione attuale.<\/p>\n<p>Il formato scelto per lo spot \u2013 che mantiene la sua cifra stilistica fresca e \u201cpop\u201d \u2013 \u00e8 il 15 secondi: breve, efficace e incisivo, che permette la migliore focalizzazione su un messaggio semplice e importante.<\/p>\n<p><strong>Roberto Giacchi<\/strong>, CEO di Italiaonline, commenta: \u201cCome partner delle PMI italiane nel loro percorso di digitalizzazione, riteniamo oggi pi\u00f9 che mai nostro dovere essere loro ancora pi\u00f9 vicini e mettere a loro disposizione quanti pi\u00f9 strumenti possibili per aiutarli a superare anche questa seconda emergenza sanitaria ed economica. Con il nostro supporto siamo davvero sicuri che per molte imprese questo periodo di difficolt\u00e0 possa tradursi in una opportunit\u00e0: quella di scoprire nuove occasioni di business grazie al digitale e fare quel salto di qualit\u00e0 che non \u00e8 pi\u00f9 rimandabile per restare competitivi. Questo \u00e8 il momento giusto; i nostri sono gli strumenti giusti. Approfittarne oggi stesso \u00e8 la scelta giusta. La campagna appena lanciata ha ancora una volta il merito di comunicare ci\u00f2 che offriamo &#8211; ma anche ci\u00f2 che siamo &#8211; in maniera diretta e immediata.\u201d<\/p>\n<p>La <strong>pianificazione dello spot<\/strong> \u00e8 a cura del centro media <strong>Mindshare<\/strong> ed \u00e8 cos\u00ec articolata:<\/p>\n<p>&#8211;<strong>TV<\/strong>: lo spot sar\u00e0 on air sui network Publitalia, Discovery e La7<\/p>\n<p>&#8211;<strong>Radio<\/strong>: lo spot sar\u00e0 on air su Radio 24 e RDS<\/p>\n<p>&#8211;<strong>Digital<\/strong>: saranno pianificati formati video preroll, native, display, DEM, social e search<\/p>\n<p>&#8211;<strong>OOH:<\/strong> video Go Tv formato 15\u201d su circuito Metro di Milano, Roma, Brescia e Genova di Class editore.<\/p>\n<p><strong>CREDITS<\/strong><\/p>\n<p><strong>Cliente:<\/strong> Italiaonline<\/p>\n<p>Chief Communication Officer: Giorgia Camandona<\/p>\n<p>Media planning &amp; creativity: Chiara Magnabosco<\/p>\n<p><strong>Agenzia:<\/strong> KleinRusso<\/p>\n<p>CEO: Fabrizio Russo<\/p>\n<p>Direttore creativo esecutivo: Antonio Fatini<\/p>\n<p>Direttore clienti: Manuela Bartelli<\/p>\n<p>Strategic planner: Sandro Volpe<\/p>\n<p>Account executive: Valentina Beretta<\/p>\n<p>Musica: Federico Landini<\/p>\n<p><strong>Centro media: <\/strong>Mindshare<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 on air la nuova campagna Italiaonline, una ripresa del noto jingle karaoke, ma rinnovato&#8230;<\/p>\n","protected":false},"author":2,"featured_media":44224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[102,118,169],"class_list":["post-44223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-area","tag-digital","tag-ecommerce","tag-italiaonline-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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