{"id":32335,"date":"2018-05-24T14:23:58","date_gmt":"2018-05-24T12:23:58","guid":{"rendered":"https:\/\/www.italiaonline.it\/?p=32335\/"},"modified":"2018-05-24T14:23:58","modified_gmt":"2018-05-24T12:23:58","slug":"the-italian-way-italiaonline-andrea-chiapponi-iab-interact-2018","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/2018\/05\/24\/the-italian-way-italiaonline-andrea-chiapponi-iab-interact-2018\/","title":{"rendered":"“The Italian way”: Italiaonline con Andrea Chiapponi a IAB Interact 2018"},"content":{"rendered":"

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Interact<\/strong>, l\u2019appuntamento per eccellenza di IAB Europe in materia di digital advertising, quest’anno si \u00e8 tenuto a Milano il 23 e 24 maggio, organizzato per la prima volta in collaborazione con IAB Italia.<\/p>\n

Disrupt Adapt Reinvent \u00e8 stato il claim dell\u2019edizione 2018, che in agenda ha visto anche per Italiaonline<\/strong><\/a> l’intervento “The Italian way”, di Andrea Chiapponi<\/strong>, direttore della business unit Large Account, che ha illustrato come sono cambiati gli italiani insieme a internet, visti dall\u2019osservatorio privilegiato di chi \u00e8 stato pioniere del web in Italia. \u200b\u200b<\/p>\n

L\u2019intervento\u00a0di Andrea Chiapponi\u00a0ha analizzato i principali stereotipi legati all\u2019Italia, che sono stati confermati oppure smentiti con la descrizione dei comportamenti online degli italiani dal punto di vista\u00a0della prima internet company del nostro Paese.<\/p>\n

In chiusura, Chiapponi ha ricordato come l’Italia sia in realt\u00e0 “a place to be”, soprattutto in ambito digitale.<\/p>\n

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                        Interact, l\u2019appuntamento per…<\/p>\n","protected":false},"author":2,"featured_media":32336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[43,147,157,169],"class_list":["post-32335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-area","tag-andrea-chiapponi","tag-iab","tag-interact","tag-italiaonline-en"],"yoast_head":"\n"The Italian way": Italiaonline con Andrea Chiapponi a IAB Interact 2018 - Corporate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italiaonline.it\/corporate\/2018\/05\/24\/the-italian-way-italiaonline-andrea-chiapponi-iab-interact-2018\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""The Italian way": Italiaonline con Andrea Chiapponi a IAB Interact 2018 - 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