{"id":29997,"date":"2018-01-30T15:44:06","date_gmt":"2018-01-30T14:44:06","guid":{"rendered":"http:\/\/www.italiaonline.it\/?p=29997\/"},"modified":"2018-01-30T15:44:06","modified_gmt":"2018-01-30T14:44:06","slug":"italiaonline-partnership-salesforce-accelerare-turnaround","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/2018\/01\/30\/italiaonline-partnership-salesforce-accelerare-turnaround\/","title":{"rendered":"Italiaonline: partnership con Salesforce per accelerare il turnaround"},"content":{"rendered":"

Italiaonline<\/strong>, la prima internet company italiana, annuncia una partnership con Salesforce<\/strong>, la piattaforma di CRM in cloud numero uno al mondo, per gestire il turnaround dei sistemi informativi e dei processi ereditati dalla fusione con la ex SEAT Pagine Gialle. Il progetto prevede interventi su una serie di processi e sistemi informatici in origine nati per la gestione degli elenchi telefonici e negli anni adattati alla gestione dei nuovi prodotti digitali.<\/p>\n

Tutti i processi commerciali saranno completamente digitalizzati e accessibili in cloud grazie a Salesforce, i cui sistemi di CRM sono utilizzati gi\u00e0 da tempo da Italiaonline per la gestione dei Clienti della concessionaria di pubblicit\u00e0 iOL Advertising. Il passaggio a Salesforce far\u00e0 fare un salto di qualit\u00e0 sia alle attivit\u00e0 di vendita che a quelle di delivery dei prodotti, con evidenti benefici per i Clienti PMI.<\/p>\n

Il progetto, alla cui base c\u2019\u00e8 una visione a 360 gradi del Cliente, dai suoi comportamenti alle sue necessit\u00e0, prevede la sostituzione di 120 applicazioni proprietarie e il ridisegno di tutti i processi commerciali \u201cfrom order to delivery\u201d, nel segno della mission Italiaonline di guida digitale per le imprese Italiane e con l\u2019obiettivo di fornire un servizio ancor pi\u00f9 eccellente ai propri Clienti.<\/p>\n

Gianluca Pancaccini<\/strong>, Chief Technology Officer di Italiaonline, ha commentato: “Grazie a un partner come Salesforce e a un processo di sviluppo della soluzione secondo il paradigma \u201cagile\u201d, il turnaround sar\u00e0 possibile in tempi rapidi e con la massima efficacia. Inoltre, stiamo valutando una collaborazione ulteriore con Salesforce per poter offrire analoghe soluzioni alle imprese nostre Clienti che necessitano di un cambiamento in chiave digitale dei loro processi aziendali\u201d.<\/p>\n

\u201cUna delle maggiori sfide che le aziende si trovano ad affrontare, oggi, \u00e8 quella di offrire ai propri Clienti il miglior servizio possibile che garantisca un’esperienza memorabile e altamente personalizzata, su tutti i canali e in tutti i suoi aspetti\u201d, aggiunge Federico Della Casa<\/strong>, Country Leader di Salesforce Italia.\u201cIn questo senso, Salesforce supporter\u00e0 la prima azienda digitale italiana nel necessario allineamento dei processi interni in un’ottica di trasformazione digitale a 360 gradi. Italiaonline potr\u00e0 continuare a soddisfare le aspettative dei suoi Clienti con un servizio sempre pi\u00f9 di qualit\u00e0 e sempre pi\u00f9 coerente con la mission e l’immagine del brand, a tutti i livelli”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Italiaonline, la prima internet company italiana, annuncia una partnership con Salesforce, la piattaforma di CRM…<\/p>\n","protected":false},"author":2,"featured_media":29999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[137,169,281,329],"class_list":["post-29997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-area","tag-gianluca-pancaccini","tag-italiaonline-en","tag-salesforce","tag-turnaround"],"yoast_head":"\nItaliaonline: partnership con Salesforce per accelerare il turnaround - Corporate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italiaonline.it\/corporate\/2018\/01\/30\/italiaonline-partnership-salesforce-accelerare-turnaround\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italiaonline: partnership con Salesforce per accelerare il turnaround - 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