{"id":10126,"date":"2015-11-18T17:37:16","date_gmt":"2015-11-18T16:37:16","guid":{"rendered":"http:\/\/www.italiaonline.it\/?p=10126"},"modified":"2015-11-18T17:37:16","modified_gmt":"2015-11-18T16:37:16","slug":"partnership-comscore-italiaonline-per-potenziare-laudience-delivery-reporting-in-italia","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/2015\/11\/18\/partnership-comscore-italiaonline-per-potenziare-laudience-delivery-reporting-in-italia\/","title":{"rendered":"comScore e Italiaonline insieme per l&#8217;efficacia della pubblicit\u00e0 digitale"},"content":{"rendered":"<p><strong>comScore<\/strong>, Inc. (NASDAQ: SCOR), societ\u00e0 leader a livello mondiale nel campo del digital media analytics, e <strong>Italiaonline<\/strong>, prima Internet company italiana che ha tra i suoi asset la mail pi\u00f9 diffusa del Paese e i portali Libero e Virgilio, annunciano oggi la loro data <strong>partnership<\/strong> per la misurazione dell&#8217;efficacia della<strong> pubblicit\u00e0 digitale<\/strong> in Italia.<\/p>\n<p>Grazie a questa partnership Italiaonline fornir\u00e0 a comScore i dati demografici per il mercato italiano potenziando la misurazione dell&#8217;erogazione alla target audience sia di <strong>comScore Validated Campaign Essentials (vCE)<\/strong>, sia di <strong>Validated Media Essentials (vME)<\/strong>, permettendo cos\u00ec una ancora pi\u00f9 precisa valutazione delle campagne pubblicitarie online.<\/p>\n<p>Il sistema vCE fornisce a Italiaonline e ai suoi clienti una verifica completa sulle campagne, misurandone audience, viewability, brand safety, area geografica di delivery (erogazione geolocalizzata), engagement e traffico non umano.<\/p>\n<p>In contemporanea all\u2019annuncio di questa partnership, Italiaonline propone al mercato la sua nuova offerta di advertising video targettizzato su propri dati demografici.<\/p>\n<p>&#8220;Essere tra i primi publisher in Italia a diventare partner di comScore in questo progetto di certificazione dei dati \u2013 afferma <strong>Gabriele Mirra<\/strong>, COO di Italiaonline &#8211; \u00e8 per noi estremamente importante, perch\u00e9 ribadisce un punto centrale della nostra strategia commerciale, che \u00e8 vendere prodotti pubblicitari su dati qualificati, veri e certificati e non semplicemente inferiti, come fa la quasi totalit\u00e0 dei nostri competitor. Siamo convinti che la nostra offerta video targettizzata, grazie a un bacino di oltre 100 milioni di video views al mese, possa essere tra le pi\u00f9 competitive del mercato&#8221;.<\/p>\n<p><strong>Fabrizio Angelini<\/strong>, CEO di Sensemakers che rappresenta comScore in esclusiva per l\u2019Italia commenta: \u201cSiamo veramente felici di poter annunciare questa partnership con Italiaonline che dimostra l\u2019efficacia del nostro modello aperto alla collaborazione degli editori nella definizione di standard condivisi e qualitativamente elevati nella misurazione delle audience. Il fatto che il primo editore italiano online abbia deciso di fornire i propri dati di profilazione per ottimizzare i sistemi di valutazione delle campagne di comScore testimonia la nostra attenzione al coinvolgimento degli attori pi\u00f9 importanti e alle specificit\u00e0 e ai bisogni del mercato Italiano\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>comScore, Inc. (NASDAQ: SCOR), societ\u00e0 leader a livello mondiale nel campo del digital media analytics,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[82,170],"class_list":["post-10126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-area","tag-comscore","tag-italiaonline-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>comScore e Italiaonline insieme per l&#039;efficacia della pubblicit\u00e0 digitale - Corporate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italiaonline.it\/corporate\/2015\/11\/18\/partnership-comscore-italiaonline-per-potenziare-laudience-delivery-reporting-in-italia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"comScore e Italiaonline insieme per l&#039;efficacia della pubblicit\u00e0 digitale - Corporate\" \/>\n<meta property=\"og:description\" content=\"comScore, Inc. 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