{"id":9470,"date":"2015-09-14T15:48:40","date_gmt":"2015-09-14T13:48:40","guid":{"rendered":"http:\/\/www.italiaonline.it\/?p=9470"},"modified":"2015-09-14T15:48:40","modified_gmt":"2015-09-14T13:48:40","slug":"the-new-release-of-motorlife-a-vortal-from-the-podium","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/en\/2015\/09\/14\/the-new-release-of-motorlife-a-vortal-from-the-podium\/","title":{"rendered":"THE NEW RELEASE OF MOTORLIFE, A VORTAL FROM THE PODIUM"},"content":{"rendered":"<p>The Italiaonline vertical portal dedicated to the world of motors has renewed after a year it was launched, reaching very good results.<\/p>\n<p>Among the new contents: contribution by specialists, new video formats such as \u201cDrive \u2018n Chic\u201d, focused on female audience, great presence of gamification, strenghtening of the social media presence.<\/p>\n<p>Italiaonline, la prima internet company italiana, prosegue nel rinnovamento dei suoi portali verticali lanciando il nuovo MotorLife, il sito per chi vuole conoscere tutto quanto gira intorno al mondo delle due e quattro ruote.<\/p>\n<p>Nato poco pi\u00f9 di un anno fa dalla rivisitazione del canale Auto e Moto di Virgilio.it, Motorlife ha toccato subito il cuore degli appassionati ed \u00e8 saldamente sul podio dei siti di motori con un milione di utenti unici e oltre 13 milioni di pagine viste mese*. La nuova versione \u00e8 totalmente responsiva per una navigazione ottimale su ogni device: dai video alle gallery ai listini auto, tra i pezzi forti del verticale e perfettamente ottimizzati anche per smartphone. Sui contenuti, il portale diventa ancora pi\u00f9 autorevole con il contributo di quattro importanti esperti di settore: il direttore di Quartamarcia.it Daniele Boltin, il business manager di Autouncle.it Nicola Barozzi, il motorblogger Carlo Portioli e il tecnico Arexons Guido Milani.<\/p>\n<p>Gli esperti collaboreranno con il team di MotorLife, che lancia anche nuovi contenuti video creati internamente, come test drive, interviste e il nuovo format video \u201cDrive \u2019n Chic\u201d che prevede la prova della stessa auto da due punti di vista, maschile e femminile. Pur avendo infatti un\u2019audience in gran parte composta da uomini, MotorLife \u00e8 sempre attento a interessare un target pi\u00f9 ampio possibile: molte, ad esempio, le informazioni utili su normative per la circolazione e la mobilit\u00e0: inoltre, la nuova sezione dedicata a tutte le curiosit\u00e0 del mondo dei motori.<\/p>\n<p>Un altro elemento su cui punta il nuovo MotorLife \u00e8 la gamification. Per mezzo di quiz e trivial proposti, il verticale fa informazione in modo alternativo, ad esempio con quiz sulle regole del codice della strada o su come riconoscere un modello da un solo dettaglio fotografico. Potenziata anche la parte social: la nuova release ospita una social toolbar con contatore e possibilit\u00e0 di condividere i contenuti via Facebook, Twitter, Google Plus e Pinterest; i singoli articoli hanno la visualizzazione dei commenti degli utenti su Facebook e il sistema di voting dei contenuti \u00e8 semplice e immediato.<\/p>\n<p>\u201cAvevamo detto che dopo l\u2019estate avremmo ridisegnato altri verticali e cos\u00ec abbiamo fatto\u201d, ha dichiarato Carmine Laltrelli, direttore Vortals and Advertising di Italiaonline. \u201cAbbiamo quindi rivisto MotorLife nei contenuti e nei template e abbiamo adottato, come gi\u00e0 ad esempio per il nuovo SiViaggia, formati pubblicitari flessibili, in grado di assecondare al meglio le specifiche esigenze dei clienti, siano essi collegati o meno al mondo dei motori. Peraltro, partiamo subito forte con Opel, che ci ha scelti per una sponsorizzazione che ospitiamo sulla nostra home page rinnovata\u201d.<\/p>\n<p>\u201cEssere sul podio tra \u201cgiganti\u201d della tradizione auto e moto \u2013 ha proseguito Laltrelli \u2013 \u00e8 un onore quanto un onere e il nuovo MotorLife risponde a queste esigenze, coniugando autorevolezza a variet\u00e0 dei contenuti per continuare a essere leader in questo segmento\u201d.<\/p>\n<p>* Fonte: Audiweb View, powered by Nielsen, TDA, giugno 2015<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Italiaonline vertical portal dedicated to the world of motors has renewed after a year&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-9470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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