{"id":8864,"date":"2015-06-15T15:45:24","date_gmt":"2015-06-15T13:45:24","guid":{"rendered":"http:\/\/www.italiaonline.it\/?p=8864"},"modified":"2015-06-15T15:45:24","modified_gmt":"2015-06-15T13:45:24","slug":"the-special-digital-campaign-to-launch-samsung-s6-edge","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/en\/2015\/06\/15\/the-special-digital-campaign-to-launch-samsung-s6-edge\/","title":{"rendered":"THE SPECIAL DIGITAL CAMPAIGN TO LAUNCH SAMSUNG S6 EDGE"},"content":{"rendered":"<p>The close professional partnership between Samsung and Italiaonline generates a new digital communication campaign of grat impact for Samsung Galaxy S6 edge, the world&#8217;s first smartphone with a dual edge design. A special rework in the forging and polishing of the tool brings to light a masterpiece of technology: Samsung Galaxy S6 edge.<\/p>\n<p>The Italiaonline advertising sales agency created a digital customized communication project divided into two distinct concepts, developed and produced by Samsung Italy and Italiaonline with the purpose of launching the new flagship Samsung smartphone in the most effective way.<\/p>\n<p>Per lanciare al meglio il nuovo flagship smartphone di Samsung, la concessionaria di pubblicit\u00e0 Italiaonline Adv ha firmato un progetto di comunicazione digitale suddiviso in due distinte creativit\u00e0, sviluppate e realizzate da Italiaonline e Samsung Italia, rispettivamente online per tutto il 15 giugno in home page dei portali Libero.it e Virgilio.it e per tutto il 16 giugno anche in home page dei verticali QuiFinanza, SportStadio, Di\u00b0Lei e Total Tech, assicurando la massima visibilit\u00e0 alla campagna, in sinergia con il Centro media Starcom MediaVest Group e il partner tecnologico Sizmek.<\/p>\n<p>Il teaser del 15 giugno \u00e8 caratterizzato da un formato BrandHeader Total Black, appositamente modellato sul design dual edge che caratterizza Samsung Galaxy S6 edge. L\u2019animazione \u00e8 interattiva e l\u2019utente \u00e8 invitato a selezionare il menu laterale People edge, composto da 4 cerchi che corrispondono ai colori disponibili del Galaxy S6 edge: Gold Platinum, Black Sapphire, Green Emerald e White Pearl. Selezionato uno degli esclusivi colori, l\u2019utente potr\u00e0 ammirare il nuovo rivoluzionario Smartphone di Samsung.<\/p>\n<p>Il teaser, inoltre, ospita un countdown interattivo che comunica i minuti e le ore mancanti alla seconda parte della campagna, online il 16 giugno, che presenter\u00e0 un\u2019animazione di grande effetto basata sulla fusione tra vetro e metallo, i due elementi che caratterizzano il design innovativo di Galaxy S6 edge. Grazie agli elementi grafici a sorpresa, l\u2019animazione prender\u00e0 forma e con effetti 3D riveler\u00e0 il nuovo Smartphone in tutto il suo splendore, focalizzandosi sul design e sulle materie prime di qualit\u00e0 utilizzate per la sua realizzazione.<\/p>\n<p>La campagna Italiaonline per Samsung Galaxy S6 edge accresce ulteriormente la collaborazione tra le due aziende per progetti di comunicazione digitale sviluppati ad hoc per il lancio di nuovi prodotti: tra questi, ricordiamo le campagne per Samsung Galaxy A, Galaxy Tab S e Galaxy Note 3 + Gear.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The close professional partnership between Samsung and Italiaonline generates a new digital communication campaign of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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