Italiaonline, Italy’s leading digital company, thanks to its in-house omnichannel digital agency Web & Communication Solutions (W&CS) – dedicated to medium and large-sized non-mediated companies – signs the integrated communication campaign for Horizon Automotive, an innovative player in the long-term rental sector.<\/p>\n
The objective of the campaign is to redefine the concept of mobility and long-term rental, going beyond the traditional approach to the car to embrace a way of moving that is more aware, technological, tailored and close to the real needs of private customers, companies and dealers.<\/p>\n
Some people change cars. There are those who change everything is the claim around which a storytelling is developed that follows the stories of people who do not just change their car, but transform their approach to it thanks to intelligent and flexible mobility solutions.<\/p>\n
The planning includes a mix of channels aimed at both consumer and business audiences: a B2C and B2B print campaign, a radio ad on Spotify, a 15-second TV spot, DOOH and social media. A strategic plan aimed at maximising visibility and engagement.<\/p>\n
“This campaign consolidates our relationship with the brand and represents a turning point in Horizon Automotive’s communication: we want to tell a new way of experiencing rental, where technology and transparency translate into a more accessible and personalised experience. We have developed a narrative format that succeeds in making the brand communication synergic on several levels, inspiring anyone who wants something more than a simple car change,” comments Enrico Torlaschi, Chief Web & Communication Solutions Italiaonline.<\/p>\n
“Horizon Automotive is synonymous with innovation in the mobility sector. Our goal is to offer a revolutionary rental experience, where transparency, technology and simplicity come together to meet new customer needs. Thanks to the collaboration with Italiaonline, we have created a communication that fully reflects this vision and our commitment to redefining the future of long-term rental,” adds Luca Cantoni, CEO & Founder of Horizon Automotive.<\/p>\n
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CREDITS<\/p>\n
Agency: Web & Communication Solution Italiaonline
\nKey Account Manager: Alberto Marra
\nCreative Director: Alberto Rigozzi
\nStrategy Coordinator: Simone Bertuccio
\nSenior Project Manager: Matteo Moltoni
\nProject Manager: Simone Lira
\nCopywriter: Alice Pirotta
\nSenior Art director: Valentino Bisi
\nArt Director: Marco Castellana<\/p>\n","protected":false},"excerpt":{"rendered":"
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