{"id":48863,"date":"2024-05-23T13:29:09","date_gmt":"2024-05-23T11:29:09","guid":{"rendered":"https:\/\/www.italiaonline.it\/corporate\/?p=48863\/"},"modified":"2024-05-23T18:31:07","modified_gmt":"2024-05-23T16:31:07","slug":"italiaonline-certifies-its-premium-advertising-formats-with-lumen-research","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/en\/2024\/05\/23\/italiaonline-certifies-its-premium-advertising-formats-with-lumen-research\/","title":{"rendered":"Italiaonline certifies its premium advertising formats with Lumen Research"},"content":{"rendered":"<p>Italiaonline is the first Italian publisher to certify its premium advertising formats with Lumen Research, one of the world&#8217;s leading companies in measuring advertising attention.<\/p>\n<p>In this era of unprecedented information overload, consumers are bombarded with content and advertisements. As a direct consequence, users often &#8220;do not see&#8221; or &#8220;pay little attention&#8221; to advertisements on websites, social media, and TV.<\/p>\n<p>The real challenge for brands and advertisers is to intercept and capture users&#8217; attention. Attention, in fact, generates greater recall (memorability) and increases the likelihood that a user will take action (e.g., make a purchase).<\/p>\n<p>Italiaonline adopts an attention-by-design approach founded on the following pillars:<\/p>\n<ul>\n<li>Contextual relevance between contents and advertisement<\/li>\n<li>High-impact and interactive creativities developed by a specialized team (brand solutions)<\/li>\n<li>Data-driven targeting and personalization that drive high stay-time and engagement<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The study conducted with Lumen Research provides objective evidence that Italiaonline&#8217;s premium advertising formats effectively capture attention and, as a remarkable consequence, campaigns on its media properties deliver a significant ROI (return on investment).<\/p>\n<p>\u201cAttention and media quality are core in our product vision and strategy. Attention, in particular, is a cross-funnel metric as it combines both branding and performance indicators. Focusing on attention not only improves awareness but also significantly reduces CPA and generates a higher ROI in the long term. The results of our collaboration with Lumen Research further demonstrate our commitment to providing advertising products that meet our clients&#8217; marketing and business objectives.\u201d, says Domenico Pascuzzi, Publishing &amp; VAS Director at Italiaonline.<\/p>\n<p>\u201cOur research with Italiaonline highlighted how quality inventory can generate both attention and outcomes for brands. This landmark study proves that publishers can drive better results for advertisers and a better experience for readers at the same time and Italiaonline is leading the way.\u201d, says Amelia Wallis, Lumen Research Lead Attention Consultant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italiaonline is the first Italian publisher to certify its premium advertising formats with Lumen Research,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":48861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[169,421],"class_list":["post-48863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-italiaonline-en","tag-lumen-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italiaonline certifies its premium advertising formats with Lumen Research - 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