Italiaonline, the largest Italian internet company, strengthens its leadership in vertical brands, which
\nreach a total audience of almost 17 million unique monthly users (Audiweb data, March 2019). The
\nexploit of the month of March is the result of a path of constant growth that has accompanied the
\nproperties in recent years and the result of an editorial strategy focused on product quality and the
\ncreation and distribution of content in an increasingly mobile and omni-channel logic. Audiweb data for
\nMarch 2019 include the certification of AMP mobile pages, which are now correctly attributed to their
\nrespective vertical brands.
\nIn the ranking of women’s brands, DiLei reaches 7.5 million unique users with an increase of more than
\n50% compared to February, which allow to overcome leaders such as Vanityfair.it and Alfemminile.com
\nand push two places higher the women’s CRU of Italiaonline, now firmly second.
\nIn the travel sector ranking, the absolute leadership of SiViaggia is further strengthened with 2.6 million
\nunique users (+52% compared to February), but it is in the car and motorcycle ranking the most
\nsensational escalation, with Virgilio Motori that in March becomes the leading portal of its category in
\nItaly, doubling its users, which reach 2.8 million and exceed the historical top players Quattroruote.it
\nand Alvolante.it. QuiFinanza also performed well, increasing its unique users by 60% in March to a total
\nof 4.4 million and is second only to Sole24Ore.it in the ranking of the verticals of the economy and
\nfinance sector.
\nConsidering the whole world of Italiaonline’s verticals, which includes, in addition to the mentioned
\nDiLei, SiViaggia, QuiFinanza and Virgilio Motori, also Buonissimo, SuperEva, Virgilio Notizie, Virgilio Sport
\nand Virgilio Video, the sum of unique unduplicated users is close to 17 million, a great achievement that increasingly accredits Italiaonline among the reference players in the Italian media landscape, both in
\nterms of coverage and quality of advertising inventory.
\nThe growth of Italiaonline verticals is the result of several winning combinations, as Domenico Pascuzzi,
\nDirector of Consumer Marketing and Digital Properties, explains: “Our editorial strategy is focused on the
\nquality of content and user experience, and this in an increasingly mobile and cross-channel perspective,
\nas demonstrated by the important mention received at the recent Google I\/0 in California for the speed
\nof loading our sites on mobile and the launch of a new line of voice content for smart speakers. In terms
\nof advertising offer, brands and advertisers customers are offered a wide range of solutions to
\ncommunicate with their target audience, with ad hoc design initiatives, profiled data, native solutions,
\nmobile formats and a video basin of great editorial value. The aim is to provide premium advertising
\nplacements in an absolutely brand-safe editorial context”.
\n“This extraordinary result fills us with pride – continued Pascuzzi – and is the result of the work of our
\nteam of professionals who deal with the product in its entirety, from the editorial aspects, to those of
\nthe advertising product and software development; we will continue to offer original content and quality
\nwith a cross-channel approach, enhancing the production and presence on social channels and constantly
\ninnovating the properties, to continue to be the digital group awarded every day by more than one out of
\ntwo Italian surfers.<\/p>\n","protected":false},"excerpt":{"rendered":"
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