{"id":12857,"date":"2016-04-21T16:35:27","date_gmt":"2016-04-21T14:35:27","guid":{"rendered":"http:\/\/www.italiaonline.it\/?p=12857"},"modified":"2016-04-21T16:35:27","modified_gmt":"2016-04-21T14:35:27","slug":"the-three-commercials-for-the-new-paginegialle-app","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/en\/2016\/04\/21\/the-three-commercials-for-the-new-paginegialle-app\/","title":{"rendered":"THE THREE COMMERCIALS FOR THE NEW PAGINEGIALLE APP"},"content":{"rendered":"<p>The new PagineGialle app, which allows to choose among many services and events with few touches, is the protagonist of a campaign formed by three commercials that will be broadcasted during the Torino Jazz Festival, the important music event sponsored by SEAT Pagine Gialle and happening in Turin from april 22th to May 1st. the commercials will be available also on SEAT Pagine Gialle and Italiaonline social channels.<\/p>\n<p>La nuova app PagineGialle, che permette di scegliere tra tantissimi servizi ed eventi con pochi \u201ctap\u201d, \u00e8 protagonista di una campagna composta da tre spot pubblicitari che saranno proiettati nel corso del Torino Jazz Festival, l\u2019importante manifestazione musicale di cui SEAT Pagine Gialle \u00e8 sponsor e che avr\u00e0 luogo a Torino dal 22 aprile al 1 maggio, oltre che resi disponibili sui canali social di SEAT Pagine Gialle, di Italiaonline e del Torino Jazz Festival stesso.<\/p>\n<p>La campagna, ideata dalla creative video agency Antiorario di Milano e diretta dal regista, autore e sceneggiatore Federico Penzo, \u00e8 composta da tre spot di 15 secondi ciascuno, ognuno dei quali illustra con scenette comiche tre delle principali caratteristiche dell\u2019app PagineGialle:<\/p>\n<p>-il disegno su mappa 3D dell\u2019area di interesse, illustrato nello spot con protagonista un ragazzo alla disperata ricerca di un barbiere fidato in zona;<br \/>\n&#8211; il servizio di richiesta di preventivi da parte di professionisti, con dialogo diretto e prenotazione dell\u2019intervento desiderato, illustrato nello spot con protagonista una ragazza alle prese con le difficolt\u00e0 di un trasloco;<br \/>\n&#8211; il servizio di prenotazione dei ristoranti, illustrato nello spot con protagonista un pescatore sfortunato che infine preferisce gustarsi un buon ristorante di pesce.<\/p>\n<p>Tutti e tre gli spot puntano su una comicit\u00e0 rapida e fresca per spiegare la facilit\u00e0 di utilizzo dell\u2019app PagineGialle, scaricabile gratuitamente per iOS e Android, dagli store o dal link seatmobile.paginegialle.it, nella quale convergono in forma digitale le directory SEAT Pagine Gialle, con pi\u00f9 di tre milioni di voci consultabili e un database di cinquantamila eventi l\u2019anno.<\/p>\n<p>\u201cAbbiamo recentemente rilanciato l\u2019app PagineGialle trasformandola in un semplice e funzionale strumento digitale, per chi non utilizza pi\u00f9 gli elenchi cartacei e per chi ha bisogno di trovare anche in mobilit\u00e0 ci\u00f2 di cui ha bisogno\u201d, ha commentato Antonio Converti, CEO di SEAT Pagine Gialle e Italiaonline. \u201cGli spot che la promuovono vogliono esattamente comunicare la freschezza dell\u2019app, che siamo certi conquister\u00e0 gli utenti e accrescer\u00e0 ulteriormente il parco clienti. Al riguardo, siamo molto lieti di poter sfruttare una vetrina di prestigio come il Torino Jazz Festival\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new PagineGialle app, which allows to choose among many services and events with few&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-12857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE THREE COMMERCIALS FOR THE NEW PAGINEGIALLE APP - Corporate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italiaonline.it\/corporate\/en\/2016\/04\/21\/the-three-commercials-for-the-new-paginegialle-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE THREE COMMERCIALS FOR THE NEW PAGINEGIALLE APP - 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