{"id":10188,"date":"2015-11-18T17:37:16","date_gmt":"2015-11-18T16:37:16","guid":{"rendered":"http:\/\/www.italiaonline.it\/?p=10188"},"modified":"2015-11-18T17:37:16","modified_gmt":"2015-11-18T16:37:16","slug":"comscore-and-italiaonline-together-for-measuring-digital-adv","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/corporate\/en\/2015\/11\/18\/comscore-and-italiaonline-together-for-measuring-digital-adv\/","title":{"rendered":"comScore and Italiaonline together for measuring digital adv"},"content":{"rendered":"

comScore, Inc. (NASDAQ: SCOR), a worldwide company leader in digital media analytics, and\u00a0Italiaonline, the first Italian Internet company including – among its assets – the most widespread email in the country and the portals Libero and Virgilio, announce form now on their partnership\u00a0 for the measurement of the effectiveness of digital advertising in Italy.<\/p>\n

 <\/p>\n

comScore<\/strong>, Inc. (NASDAQ: SCOR), societ\u00e0 leader a livello mondiale nel campo del digital media analytics, e\u00a0Italiaonline<\/strong>, prima Internet company italiana che ha tra i suoi asset la mail pi\u00f9 diffusa del Paese e i portali Libero e Virgilio, annunciano oggi la loro data\u00a0partnership<\/strong>\u00a0per la misurazione dell’efficacia della\u00a0pubblicit\u00e0 digitale<\/strong>\u00a0in Italia.<\/p>\n

Grazie a questa partnership Italiaonline fornir\u00e0 a comScore i dati demografici per il mercato italiano potenziando la misurazione dell’erogazione alla target audience sia di\u00a0comScore Validated Campaign Essentials (vCE)<\/strong>, sia di\u00a0Validated Media Essentials (vME)<\/strong>, permettendo cos\u00ec una ancora pi\u00f9 precisa valutazione delle campagne pubblicitarie online.<\/p>\n

Il sistema vCE fornisce a Italiaonline e ai suoi clienti una verifica completa sulle campagne, misurandone audience, viewability, brand safety, area geografica di delivery (erogazione geolocalizzata), engagement e traffico non umano.<\/p>\n

In contemporanea all\u2019annuncio di questa partnership, Italiaonline propone al mercato la sua nuova offerta di advertising video targettizzato su propri dati demografici.<\/p>\n

“Essere tra i primi publisher in Italia a diventare partner di comScore in questo progetto di certificazione dei dati \u2013 afferma\u00a0Gabriele Mirra<\/strong>, COO di Italiaonline – \u00e8 per noi estremamente importante, perch\u00e9 ribadisce un punto centrale della nostra strategia commerciale, che \u00e8 vendere prodotti pubblicitari su dati qualificati, veri e certificati e non semplicemente inferiti, come fa la quasi totalit\u00e0 dei nostri competitor. Siamo convinti che la nostra offerta video targettizzata, grazie a un bacino di oltre 100 milioni di video views al mese, possa essere tra le pi\u00f9 competitive del mercato”.<\/p>\n

Fabrizio Angelini<\/strong>, CEO di Sensemakers che rappresenta comScore in esclusiva per l\u2019Italia commenta: \u201cSiamo veramente felici di poter annunciare questa partnership con Italiaonline che dimostra l\u2019efficacia del nostro modello aperto alla collaborazione degli editori nella definizione di standard condivisi e qualitativamente elevati nella misurazione delle audience. Il fatto che il primo editore italiano online abbia deciso di fornire i propri dati di profilazione per ottimizzare i sistemi di valutazione delle campagne di comScore testimonia la nostra attenzione al coinvolgimento degli attori pi\u00f9 importanti e alle specificit\u00e0 e ai bisogni del mercato Italiano\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

comScore, Inc. 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