Native App Click to download


All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.

It’s a static format with the CLICK TO DOWNLOAD feature and it’s delivered by Italiaonline.

Send creativities by email to with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Available On

Format specifications

Image formatGIF, JPEG, PNG
Image size1200×627 px
Image waximum weight40 KB
HeadlineProduct name or Advertiser name (max 25 characters).
BodyText message (max 90 characters).
App iconGIF, JPEG, PNG
App icon size128×128 px
App icon maximum weight25 KB
Call to Action"Install" or "Download"
RedirectNo: format delivered by Italiaonline.

Link and tracking


URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).