All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.

The format can be either static or dynamic and it can be delivered by Italiaonline or in Redirect mode.

Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

To manage HTML5 materials, see the HTML5 guidelines.

Static format specifications

Static formatGIF, JPEG
Size728x90 px
Maximum weight40 KB
RedirectOptional: the format is delivered by Italiaonline or by Third Parties services

Dynamic format specifications

Dynamic formatHTML5
Size728x90 px
Maximum weight150 KB
RedirectOptional: the format is delivered by Italiaonline or by Third Parties services.
Link Commands (destination url)See details in HTML5 guidelines

Link and tracking (static and dynamic formats)


URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Link (only Dynamic)

The URL should not be entered or changed in creativity.

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).